Studio Fitness

Connecting with the Buderim Community

Industry

Small Business

Service

Campaign Timeframe

6 Month SEO Campaign

About

Studio Fitness is a boutique reformer Pilates studio in Buderim, on the Sunshine Coast, focused on empowering clients through movement.

In their welcoming studio, the team at Studio Fitness has built a strong local community. They cater to all skill levels, with an approach that centres on building confidence and connection, not intimidation. Their classes are designed to make people feel good in their bodies.

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Increase In Organic sessions

Position Increase For Primary Keyword

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Increase In Keywords

The Challenge

For a boutique studio like Studio Fitness, a local client base is essential. But their community couldn’t find them online. Even when people in their own suburb searched for “Reformer Pilates Buderim,” the studio was invisible.

This lack of local search visibility was a direct barrier to growth. They had a welcoming studio and a great reputation with existing members, but they weren’t connecting with new people who were actively looking for the exact service they offered.

Uncover opportunities through site audits and competitor analysis.

Boost local visibility with strong on-page SEO and GMB presence.

Build a trusted domain with a high-quality backlink profile.

Review

Working with Studio Fitness, we focused on helping local people find them, bringing in more members and helping their Buderim reformer Pilates studio really succeed.

Annabelle Head of SEO

The Strategy

Local Strategy:

The three-month campaign was tightly focused on local search. We identified five core keywords that would connect the studio with its ideal clients in the Buderim area.

GMB Optimisation:

The first step was optimising their Google Business Profile to ensure they appeared in local map results. We then improved the website’s content and technical structure to align with our target keywords.

Authority-Building:

To build credibility with search engines, we secured four new, high-quality backlinks each month from relevant local and fitness-related sources. Performance was tracked daily, with regular reports keeping the client up-to-date.

Making a Local Studio Easy to Find

The strategy was designed to connect Studio Fitness with people in their immediate area who were looking for Pilates classes. By focusing on a handful of crucial local search terms, we aimed to build long-term visibility and a steady stream of new member enquiries.

Audited the website and reviewed competitors for key opportunities.

Optimised on-page SEO and GMB to improve local visibility.

Strengthened backlink profile to build domain authority.

The Results

In just three months, the focused SEO work delivered a significant improvement in the studio’s online visibility and website traffic. The results show how effective a targeted, local campaign can be in attracting the right audience.

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Increase in Organic Sessions

This increase in traffic came from local users with a genuine interest in their services, bringing more potential new members to the website.

Position Increase For Primary Keyword

Their main keyword, “Reformer Pilates Buderim,” jumped 35 positions to land on the first page of Google. This puts them directly in front of their most valuable local audience.

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Increase in Keywords

The number of keywords the site ranks for more than doubled, from 21 to 47. This expanded their online reach, creating more ways for local residents to find their studio.