Snake Rescue Sunny Coast

Becoming the First Call for Snake & Reptile Removal

Industry

Small Business

Service

Campaign Timeframe

12 Month SEO Campaign

About

Snake Rescue Sunny Coast is a 24/7 reptile removal service driven by a passion for wildlife conservation and community safety.

When a python appears by the pool or a snake is found in the shed, the Snake Rescue Sunny Coast team is who the community calls. Operating 365 days a year, their qualified team safely handles venomous reptiles, educates residents, and works to ensure both people and wildlife are kept safe during unexpected encounters.

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Increase In Keywords

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Increase In Organic Traffic

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Increase In Top 10 Keywords

The Challenge

For families on the Sunshine Coast, finding help during a snake encounter shouldn’t be a struggle. When you discover a snake in your backyard, you need immediate, reliable assistance. Snake Rescue Sunny Coast was ready to help around the clock with fully qualified experts, yet local families couldn’t find them online when they needed them most. The team wanted to become your trusted neighbourhood resource for snake identification and safe removal. This meant being there when emergencies strike and creating a welcoming hub of information to help our community feel confident and prepared when encountering local wildlife.

Show up when locals are searching for snake removal.

Improve content and user experience, build local authority.

Make snake identification simple and accessible.

Review

It was important to help Snake Rescue Sunny Coast become the main online spot for snake removal, allowing their team to teach the community and help keep everyone safe.

Annabelle Head of SEO

The Strategy

Local Optimisation:

Given the urgent, local nature of their service, the first priority was optimising their Google Business Profile. This ensured their contact information and service areas were accurate and highly visible for “near me” searches.

Strong Website Foundation:

The website was restructured to be a practical resource. We developed clear identification guides and straightforward content on what to do during a reptile encounter, helping to calm and inform visitors. All content was optimised for the keywords people use in these stressful situations.

Local Authority-Building:

To build trust, we focused on securing backlinks from respected local community groups and wildlife conservation websites, establishing their credibility as a leading authority in the field.

Providing Clarity During Urgent Encounters

Our approach was to make expert snake removal services easy to find when people need them most. By building a resource that educates the community, we helped turn moments of panic into informed, calm action, with Snake Rescue Sunny Coast as the clear point of contact.

Optimised GMB and transformed website into resource.

Monitored performance, making strategy adjustments.

Built authority via high-quality off-page links.

The Results

Over a two-year partnership, the website has become an essential community resource. The growth in traffic and rankings represents thousands of local residents who have found the help and information they needed during a stressful wildlife encounter.

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Increase in Keywords

The number of keywords the site ranks for grew from 700 to over 2,100. This expansion means more people can find them, whether searching for “snake removal” or “is this snake dangerous?

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Increase in Organic Traffic

Website visitors jumped from 300 to 2,900 per month. This 866% increase reflects genuine community need and a high level of trust in the information provided.

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Increase in Top 10 Keywords

With over 500 keywords in the top 10, Snake Rescue Sunny Coast has become the most visible and authoritative resource for snake identification and removal in their service area.