Fill in both Cost & Renevue below to work out your ROAS (Return on Ad Spend).
This is the total cost / spend on your campaign or specific ad channel. Enter this information into the first field "Cost".
How much revenue did you make from the advertisement campaign or channel that you disclosed in the previous field. This number will be entered into the second form field "revenue". NOTE: Make sure the data you are using if from the same date range.
Finally, let the calculator do the work for you! Our calculator will instantly calculate your ROAS based on both your cost and revenue generated from your campaign.
Getting started with our ROAS Calculator is quick and easy! Here are some of the most frequently asked questions on Return on Ad Spend to help you better understand this metric:
ROAS stands for Return on Ad Spend. It is a key marketing metric that measures the revenue earned for every dollar spent on advertising.
The formula to calculate ROAs (Return on Ad Spend) is:
ROAS – (Revenue from advertising / Cost of advertising) x 100
Where, revenue from advertising is the total amount of revenue generated directly from a specific advertising campaign. The cost of advertising is the total amount spent on the advertising campaign.
A ‘good’ ROAs isn’t a one-size-fits-all number. It varies depending on your industry, business model, profit margins, campaign goals and the advertising channel you are using.
With that being said, a common benchmark for a good ROAS is (4:1), meaning for every dollar spent on advertising, you generate 4 dollars in revenue.
Using a ROAS calculator has many benefits for both businesses and marketers, including:
There are many factors that can affect your Return on Ad Spend (ROAS). Some key factors include:
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