Return on Ad Spend (ROAS) Calculator

ROAS calculator helps you evaluate return on ad spend, a key metric that is used in evaluation of the effectiveness of paid advertisement campaigns.
CPC (Cost Per Click) infographic

ROAS Calculator

Fill in both Cost & Renevue below to work out your ROAS (Return on Ad Spend).

ROAS Calculator

Enter The Total Cost Of Your Advertisement Campaign

This is the total cost / spend on your campaign or specific ad channel. Enter this information into the first field "Cost".

Calculate The Revenue

How much revenue did you make from the advertisement campaign or channel that you disclosed in the previous field. This number will be entered into the second form field "revenue". NOTE: Make sure the data you are using if from the same date range.

Get Your ROAS, Instantly!

Finally, let the calculator do the work for you! Our calculator will instantly calculate your ROAS based on both your cost and revenue generated from your campaign.

Frequently Asked Questions

Questions on ROAS

Getting started with our ROAS Calculator is quick and easy!  Here are some of the most frequently asked questions on Return on Ad Spend to help you better understand this metric:

ROAS stands for Return on Ad Spend. It is a key marketing metric that measures the revenue earned for every dollar spent on advertising.

The formula to calculate ROAs (Return on Ad Spend) is: 

ROAS – (Revenue from advertising / Cost of advertising) x 100

Where, revenue from advertising is the total amount of revenue generated directly from a specific advertising campaign. The cost of advertising is the total amount spent on the advertising campaign. 

A ‘good’ ROAs isn’t a one-size-fits-all number. It varies depending on your industry, business model, profit margins, campaign goals and the advertising channel you are using. 

With that being said, a common benchmark for a good ROAS is (4:1), meaning for every dollar spent on advertising, you generate 4 dollars in revenue. 

Using a ROAS calculator has many benefits for both businesses and marketers, including: 

  • Simplifies calculation 
  • Saves time
  • Provides valuable insights into your advertising campaigns
  • Increases efficiency
  • Increases Return on Investment (ROI)

There are many factors that can affect your Return on Ad Spend (ROAS). Some key factors include:

  • Targeting: How well you target your ads to your target audience can significantly impact your ROAS. If your ads are not reaching the right people, they are less likely to convert into leads or sales. 
  • Ad Creative & Messaging: The quality of your ad creative is key! This includes visuals, copy and call to actions. Engaging ads that resonate with your audience will likely drive conversions. 
  • Landing Page: The page you are directing your ads to plays a vital role in converting them into customers. A dedicated and optimised landing page with relevant and digestible content with a clear CTA can improve your ROAS. 
  • Bidding Strategy: Your bidding strategy on Meta and Google Ads influences how often your ads are shown and how much you pay per click. Selecting the right bidding strategy for your campaign can improve your ROAS. 

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