5.0

Instagram Ads Management

Stop scrolling past your potential customers — start showing up in their feed. We create high-performing Instagram Ads campaigns that turn passive users into engaged customers and paying buyers.

Estimated value of $2,000 with no-obligation

Digital Nomads HQ - Directors Ben & Jodi

Proven Results

Digital Marketing Team working in Digital Nomads HQ Office

Expert Team

Dream Team

SEO Account Manager - Nicola Working In Office
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Top SOlutions

Trusted by 1000+ local & national brands

Instagram Advertising Management

Stop guessing and start scaling. We design high-converting Instagram Ads campaigns that turn scrollers into buyers.

We get it… Instagram advertising can feel overwhelming, especially if you have never ran your own campaign. Between Stories, Reels, carousel formats, and an algorithm that never sits still, knowing where to spend your budget is half the battle. 

But… when managed well, Instagram is one of the most powerful social media platforms for building brand awareness, driving engagement, and generating direct sales.

That’s where our agency comes in. 

We know how to use Facebook Ads Manager to build, optimise, and scale Instagram Ads campaigns that deliver measurable ROI. We don’t just launch ads and hope for the best… we design tailored creative, set clear goals, and track every dollar so your business sees real performance from day one. And we’ll always explain the “why” behind the data so you’re never left guessing.

Trusted by Clients

THE INSTAGRAM ADVANTAGE

01

A Genuine Partnership

We don’t hide behind marketing jargon, consider us an extension of your team. We treat your ad budget like it’s our own and work relentlessly toward your business goals.
02

Clear, Measurable ROI

Our Instagram Ads Management focuses on the metrics that matter to your business – generally, Return on Ad Spend and cost per acquisition. Vanity metrics like likes and followers are nice, but we care about what actually grows your business.
03

Transparent Reporting

We provide clear, easy-to-read reports that highlight every important insight from your campaigns – minus the fluff.

Result Driven

50 +

Social Media Clients

Over 50 social media clients across a wide range of industries in Australia.

6 X

Return on Ad Spend

A 6X return on ad spend for tourism social media campaign.

38 %

increase in social profile visits

A 38% increase in social media profile visits for building and construction brand.

585 %

Increase in Meta Ads clicks

A 585% increase in META Ads clicks for restaurant and bar campaign. 

OUR INSTAGRAM ADS TEAM DOES IT ALL

Our Process

Our Process Our Process Our Process Our Process Our Process Our Process

The Strategy

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Full-Funnel Architecture

We don’t just boost posts – we build full-funnel digital “ecosystems”. We’ll structure your Instagram advertising account to capture intent at every stage of the customer journey. Top of Funnel uses broad targeting and interest-based audiences to introduce your brand to new people. Middle of Funnel warms up engaged users with social proof, video content, and Stories. Bottom of Funnel deploys dynamic product ads and high-urgency offers to convert browsers into buyers.

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"Creative-First" Targeting

On Instagram, your creative is your targeting. The algorithm finds your customers based on who stops, watches, and engages – so the quality of your content matters more than ever. Our team creates a strategic mix of UGC-style content, polished studio imagery, video Reels, and carousel ads designed to resonate with different audience segments and drive engagement.

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Data-Led Scaling

Scaling your Instagram Ads isn’t just about spending more – it’s about maintaining efficiency as your budget grows. We vertically scale winning ad sets, launch new creative angles to reach fresh audiences, and use performance data to make every decision count.

How We Work

We believe the best results come from genuine collaboration. Our process is designed to be transparent, data-led, and built on complete integrity.

Our Instagram Ads specialists dive deep into your business, audit your existing ad account within Facebook Ads Manager, and identify what’s worked, what hasn’t, and where the quick wins are.

SEO Team working

From there, we build your ads planner – defining your customer avatars, selecting the right campaign objectives (Sales, Leads, Traffic), setting clear goals, and planning the creative angles that will resonate with your audience.

Our design team crafts the visuals and our copywriters create the messaging. Once approved, we build out your Instagram Ads campaigns in Meta Ads Manager, backed with precise audience targeting and conversion tracking.

Creative Team at Digital Nomads

Arguably the most important part of Instagram Ads Management – we’ll quickly review performance data, cut the underperformers, and scale the winners. We report back to you with clear insights on what we’re achieving and where we’re headed next.

Trusted by local & national brands

Real reviews, Real Clients

Expert Team

SEO Team at Work

Top Solutions

Why Us: Smart. Proven. Bold.

Digital Marketing Team working in Digital Nomads HQ Office

Proven Results

Proven Results

Frequently Asked Questions

Here are the answers to the questions we hear most. If you don’t see yours, just ask!

What is Instagram Ads Management?

Instagram Ads Management is the process of planning, creating, launching, and optimising paid advertising campaigns on Instagram. This includes everything from audience segmentation and creative design to performance tracking and ongoing optimisation through Facebook Ads Manager (now Meta Ads Manager). A dedicated agency handles the strategy and execution so your business can focus on what it does best.
Ad spend is flexible, but we generally recommend a minimum media budget of $1,500–$3,000 per month to allow for sufficient data gathering and optimisation. Our management fees depend on the complexity of your account, your goals, and the volume of creative required. We’ll always provide a clear breakdown before you commit.
We produce a wide range of ad formats including Stories ads, Reels ads, carousel ads, video ads, and feed image ads. The right format depends on your campaign objectives and the kind of content your target audience responds to. Our creative team designs each ad to maximise engagement and conversions on the platform.
Instagram advertising is managed through Meta’s Ads Manager (formerly Facebook Ads Manager). This means your Facebook and Instagram campaigns can be managed from a single platform, allowing for seamless cross-platform advertising, unified audience targeting, and consolidated performance reporting.
The most important metrics depend on your business goals, but we typically focus on Return on Ad Spend (ROAS), cost per acquisition (CPA), click-through rate (CTR), engagement rate, and conversion volume. We provide regular reports that break these down in plain language so you always know how your campaigns are performing.

Absolutely. Instagram’s targeting tools make it one of the most cost-effective advertising options for small businesses looking to reach new customers online. Whether you’re a local service provider, an eCommerce brand, or a hospitality business, we create campaigns tailored to your budget and objectives to help you achieve real growth.

Fuel your next campaign—let’s get started

From idea to impact — launch your campaign in minutes and start engaging your audience without the wait.

5.0

Fuel your next
Digital Campaign...

Real awards & real results

80+ Awards

International Award Winners

500+ Projects

Across Australia & Industry Wide

1000+ Clients

With Over 165 Reviews

Trusted by local & national brands

Let's talk strategy

Our strategy team will work your business goals and provide you a clear roadmap on how to get there!