Search visibility (or SEO visibility or search engine visibility) refers to how often your website appears in search engine results for relevant queries.

A search term is simply the word or phrase you type into a search engine (like Google or Bing) when you’re looking for information.

When you type a query into a search engine like Google, the information that appears on the page after you hit “search” is called a search result.

Also know and user intent, search intent is a term that is used to describe the goal or reason for a users search query.