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FRANCHISE DIGITAL MARKETING

Marketing a franchise isn’t one-size-fits-all. With over 25 years of experience and an in-house team, we deliver franchise digital marketing strategies that help each site without losing sight of the bigger picture.

Sunshine Coast digital marketing agency that gets your business results! A digital marketing partnership for success.

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165+ Reviews

LOCALISED IMPACT, NATIONAL STRATEGY

Marketing a franchise comes with a unique challenge: balancing national growth objectives with the needs of each local site.

Every part of your digital strategy should work together to improve visibility in key service areas and support the growth of the overall brand.

At Digital Nomads HQ, we specialise in digital marketing for franchises. Our strategies are built to scale with your brand and support individual franchisees without losing sight of the big picture. With over 25 years of combined experience and an in-house team covering every channel, we deliver the kind of results that (actually) matter.

Not just more clicks. Sustainable, measurable growth; one location at a time.

How Our Clients Grow

From successful projects to satisfied clients, our metrics show the impact we make.

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Franchise Campaigns

Over 10 franchise campaigns run across Australia.

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Managed in Paid Advertising

Over $1 million managed across our franchise paid advertising campaigns.

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Increase in traffic

124% increase in organic traffic across our franchise SEO campaigns.

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Increase in CTR

A 95% increase in organic CTR in 6 months.

Franchise Marketing Services

Local SEO

We optimise Google Business Profiles, build location-specific landing pages, and make sure every franchise shows up when potential customers are searching.

Paid Ads

Our PPC campaigns are tailored at both the national and local levels to generate measurable results (calls, bookings, visits), not just impressions.

Websites That Convert

We design clean, fast-loading websites and landing pages that align with your brand, highlight local offerings, and make it easy for visitors to take action.

On-Brand Social Media

We support franchisees with centralised campaigns and easy-to-follow content plans, keeping things consistent, manageable, and engaging.

Email Campaigns

Build better customer relationships with emails that are timely, relevant, and aligned to both brand goals and local audience needs.

Content That Builds Trust

We write SEO-driven blogs, guides, and FAQs that strengthen your brand, answer (potential) customer questions, and help every location grow.

BUILT FOR FRANCHISES

Franchise marketing isn’t one-size-fits-all. Here’s how we make it effective:

One Brand, Many Locations

We take the time to understand your franchise model, your customer experience, and the way each location operates. Then we build a flexible marketing framework that works at scale and is simple for franchisees to adopt.

Everything Under One Roof

SEO, content, ads, design and dev are all handled by one in-house team. With fewer handovers and faster turnarounds, your strategy stays cohesive from national HQ to every local store.

Strategies That Scale

Supporting five locations or 500? We build systems that scale with you. Templates, playbooks, and training are all designed to maintain quality and control as you grow.

Results You Can See

Every franchisee has access to transparent reporting, performance insights, and proactive support. We track what matters, flag what needs attention, and adjust as you grow.

Trusted by local & national brands

What Works in Franchise Marketing?

Local SEO that’s consistent but flexible

Each franchisee ranks better when localised SEO works within a structured framework.

Clear brand alignment

We ensure your social posts, Google Ads, and landing pages all reflect a consistent voice and visual identity, so your brand feels cohesive at every touchpoint.

Scalable content strategies

We develop templates and libraries so content creation doesn’t start from scratch.

Tailored reporting

Franchisees know what’s working, and HQ sees the bigger picture.

Training & support

We empower local teams with guides, assets, and ongoing direction.

Real reviews, Real Clients

"We've been working with Digital Nomads for some time now, and the results have been outstanding. Their team has done an incredible job building new pages for our site — everything is clean, well-organized, and tailored to our audience. On top of that, their SEO work has made a huge difference in our search rankings and organic traffic..."

"We’ve been working with Digital Nomads to support our businesses across the our group, and they’ve been nothing short of excellent. Their attention to detail, strategic thinking, and responsiveness have been outstanding. They consistently offer valuable insights and advice, and their communication and follow-through have made them a pleasure to deal with. We would highly recommend Digital Nomads to anyone looking for a Marketing Agency to partner with."

"Digital Nomads hands down are the most wonderful team I have engaged with for several projects over the last few years. Jodi and Ben are extremely knowledgeable and welcoming. Ben has an innate capacity to hear exactly what I am seeking and offers me the most magnificent solutions every time. If you want to work with an agency that is not only experienced and highly innovative, then you must work with the team at DNHQ."

"One of the things we love most about working with DNHQ is that they're an agency that come with all the industry knowledge and expertise, yet they just feel like part of our internal team! Hayden and Faith were brilliant in researching and designing a new site for our NFP, while Shaun's website wizardry was so valuable bringing it to life and continuing to evolve as we've needed to. We are so grateful to all of the team for being so responsive, collaborative, and never rolling their eyes at the random ideas we bring to them."

Expert Team

Why Us: Smart. Proven. Bold.

Proven Results

Our Process

How We Roll

We follow a simple step-by-step process to ensure every project... A process that scales without sacrificing quality.

We audit your current strategy, research your customer journey, and identify national and local opportunities. Then we shape a plan that works across the franchise.

We design frameworks and campaigns that franchisees can adapt and use (making marketing easier, faster, and more consistent).

Our in-house team handles SEO, content, ads, dev, and design with one aligned strategy. We also equip your franchisees with the tools, templates, and support they need to execute locally, without going off-brand or off-track.

Custom dashboards, clear reporting, and monthly check-ins ensure you stay in control of your results (and keep growing).

Recognised local team, proven success.

We’re not just an agency — we’re a team of experts driving results and earning national recognition

Global Agency Awards Finalist

Proudly finalists in the Global Agency Awards for “Best SEO Campaign” in 2025.

Clutch Global 1000

Proudly awarded #260 out of 262,000 digital marketing agencies worldwide in 2023 & 2024

Global Search Finalist

Proudly achieved Global Search Finalist in 2024 for our SEO campaign in the Health & Medical sector

Got Questions? Let’s Chat.

Want to know what marketing could look like for your franchise? We’d be happy to walk you through it over a coffee.

What is franchise digital marketing?

Franchise digital marketing involves creating and managing online marketing strategies that support both the overarching franchise brand and each individual franchise location. This includes things like SEO, content marketing, email marketing, and social media marketing (all tailored to protect brand identity while connecting with local markets).

How do you help franchise businesses grow their online presence?

We focus on building visibility through search engine optimisation, targeted content, and a strong Google My Business presence for each location. Our goal is to support brand awareness and lead generation across the board while helping local businesses stand out in their own communities.

Can you manage marketing for multiple franchise owners?

Yes. We work closely with franchise brands to ensure consistency across all touchpoints while offering scalable support for individual franchise owners. That includes social media campaigns, localised landing pages, and tools that align with your brand guidelines.

Do you offer content marketing for franchise businesses?

Absolutely. We develop blogs, landing pages, guides, and email campaigns that boost search engine marketing efforts, educate your target audience, and support your franchise development goals.

What role does public relations play in franchise marketing?

Public relations supports reputation management and brand awareness at both the national and local levels. We help you share news, build authority, and earn trust through consistent, on-brand messaging.

How do you track results for online marketing campaigns?

We provide clear analytics and reporting so you can see how each digital campaign is performing. From user experience insights to lead tracking, we use data to make ongoing improvements.

Why is email marketing important for franchise brands?

Email marketing helps maintain engagement across different stages of the customer journey. We create campaigns that nurture relationships, promote offers, and reflect the voice of your brand (personalised for each location).

Can you support franchise development marketing?

Yes. We help attract new franchisees through targeted digital campaigns, high-converting landing pages, and good SEO strategies that position your brand as a valuable opportunity.

Fuel your next campaign—let’s get started

From idea to impact — launch your campaign in minutes and start engaging your audience without the wait.

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