Stretch Lab's SEO Journey



Campaign Timeframe

6 Month SEO Campaign
Stretch Lab SEO Case Study by Digital Nomads HQ


Stretch Lab is a widely recognised fitness studio with numerous branches across Australia and the US. They offer a range of assisted stretching classes and sessions suitable for individuals of all fitness levels and ages.

The Brief

Recognising the importance of a strong online presence, Stretch Lab joined forces with Digital Nomads HQ to enhance its visibility and seize fresh opportunities for traffic and conversions in Australia. Their primary objective was to boost rankings for non-branded relevant keywords and geo-modified keywords, aiming to secure higher positions in search engine results pages (SERPs) and expand their audience reach.

The Strategy

To achieve these results for Stretch Lab, we implemented a comprehensive SEO strategy tailored to their specific needs and goals. We began by conducting a detailed analysis of Stretch Lab’s website and online presence, evaluating their keyword performance, content quality, and overall website structure. This analysis helped us identify areas for improvement and develop a targeted strategy to enhance their online visibility. We conducted thorough keyword research to identify relevant non-branded and geo-modified keywords that would resonate with Stretch Lab’s target audience. These keywords were strategically incorporated into their website’s content, including landing pages, blog posts, and meta tags, to improve their ranking in search engine results pages (SERPs).

We also worked closely with Stretch Lab to enhance their existing content and create new, engaging content that would appeal to their audience. This involved optimising existing pages for relevant keywords, as well as creating new content that addressed the needs and interests of their target audience. Additionally, we conducted a comprehensive technical audit of Stretch Lab’s website to identify and address any technical issues that could impact their SEO performance. This included improving site speed, mobile responsiveness, and implementing structured data markup to enhance their visibility in SERPs. Throughout the process, we continuously monitored Stretch Lab’s SEO performance and made adjustments to our strategy as needed. This iterative approach allowed us to refine our tactics and maximise results over time.

The Results

Our tailored SEO strategy for Stretch Lab resulted in significant improvements in their organic traffic and user engagement. The website experienced noticeable growth in both new visitors and user interactions, reflecting the effectiveness of our approach in enhancing Stretch Lab’s online presence and attracting more attention to their offerings. This success highlights the importance of a well-crafted SEO strategy in driving meaningful results for businesses looking to expand their online reach and engage with their target audience effectively.


Increase In New Users


Increase In Keywords

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