A More Flexible Approach to Local Search
About
Stretch Lab offers assisted stretching classes across Australia and the US, 
making improved mobility accessible to people of all ages and fitness levels.
Their studios provide a unique service focused on helping people move and feel better. The approach is straightforward: expert-assisted stretching for everyone from high-performance athletes to individuals seeking pain-free movement.
Increase In Keywords in Top 10 Positions
Increase In Keywords
Increase In CTR
The Challenge
For a franchise like Stretch Lab, success depends on connecting people with their nearest studio. The brand had strong recognition, but many individual locations weren’t showing up in local search results for terms like “assisted stretching near me.” As a result, they were missing a steady stream of potential new members who were actively searching for that exact service. The challenge was to improve local search visibility and drive more clients to each studio.
Align website content with high-intent local keywords to boost visibility.
Deliver helpful, relevant content that answers what users are actually searching for.
Maintain a technically sound site that supports long-term SEO performance.
Review
For Stretch Lab, we focused on helping them reach more people across Australia online, making their unique assisted stretching services easy for new clients to find when they were looking for help.
Chanie SEO Specialist
The Strategy
Location Specific Strategy:
The campaign started with identifying the keywords people use when looking for assisted stretching, particularly location-specific terms. We then optimised the content on the website’s landing pages and blog posts to match these search terms.
Strong Website Foundation:
A technical audit fixed issues like slow page speed and poor mobile usability, while structured data was added to help their locations and services stand out in search results. The work focused on making each studio visible in its own local market.
Connecting Local Studios with New Clients
The strategy was designed to make each Stretch Lab studio more visible in its local market. By focusing on the specific search terms people use to find their services, we helped bridge the gap between online searches and in-person appointments, driving new business to their franchise locations.
Added targeted keywords throughout the website to improve search visibility.
Improved existing content and developed new, helpful resources for users.
Resolved technical issues and kept refining the strategy for ongoing performance gains.
The Results
The six-month campaign delivered a measurable improvement in online visibility and user engagement. The website now attracts more qualified visitors, directly connecting their studios with people in the local community looking for their services.
Keywords in Top 10 positions
Keywords in Top 10 positions
This improved visibility means Stretch Lab now appears prominently when people search for assisted stretching services in their local area.
Increase in Keywords
Increase in Keywords
Ranking for more keywords expanded their online presence, creating more opportunities to connect with potential clients through a wider range of searches.
Increase in CTR
Increase in CTR
This substantial increase in click-through rate shows their search listings became more relevant and compelling, driving more qualified organic traffic to the websit
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