Sleepy Lagoon Motel

Becoming the First Choice for Tin Can Bay Visitors

Industry

Hospitality & Tourism

Service

Campaign Timeframe

12 Month SEO Campaign

About

Since 2004, Sleepy Lagoon Motel has offered comfortable, self-catering holiday accommodation in the heart of Tin Can Bay.

With a range of options from cabins to holiday houses, Sleepy Lagoon caters to every type of traveller. Its prime location provides easy access to the area’s famous dolphin feeding and ocean adventures. After a full refurbishment in 2014, the motel had built a reputation for quality, but needed to ensure travellers could find them when planning a trip online.

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Increase In Keywords

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Increase In Organic Traffic

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Increase In Top 10 Keywords

The Challenge

In a popular tourist destination like Tin Can Bay, online visibility is critical. Travellers planning their visit were searching for accommodation and activities, but Sleepy Lagoon Motel wasn’t appearing in the search results.

Despite having excellent facilities and a prime location, they were losing potential direct bookings to more visible competitors. The goal was to make them the most discoverable and obvious accommodation choice for anyone planning a trip to the area.

Target ideal guests with smart keyword strategy.

Improve content and user experience, build local authority.

Optimise Google My Business and build strategic links.

Review

We helped Sleepy Lagoon Motel become the first choice in search results, really establishing them as Tin Can Bay's best place to stay and making sure their rooms were easy for travellers to find.

Annabelle Head of SEO

The Strategy

Industry Research:

The campaign began with research into the specific terms people use when planning a trip to Tin Can Bay. This informed the optimisation of the website’s existing content and the creation of new blog posts offering local travel tips.

Optimised Profile Navigation:

We improved the site’s navigation and updated page layouts to make it easier for visitors to use on any device. A key part of the work was optimising their Google Business Profile to capture local search traffic and ensure information was accurate.

Local Authority-Building:

To build the motel’s credibility, we also secured listings and links from reputable local and tourism-related websites.

From Hidden Gem to Top Result

Our comprehensive approach transformed Sleepy Lagoon Motel’s online presence, resulting in them capturing a 70.9% share of traffic in their target market. The work combined technical improvements with genuinely helpful content to turn search interest into direct bookings.

TRANSFORMED ONLINE PRESENCE TO CAPTURE TARGET MARKET

COMBINED TECHNICAL IMPROVEMENTS WITh HELPFUL CONTENT

CONVERTED SEARCH INTEREST INTO DIRECT BOOKINGS

The Results

The strategic work moved Sleepy Lagoon Motel to the top of search results for many high-value terms. More importantly, it made it much easier for travellers to discover and book their ideal getaway in Tin Can Bay.

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Increase in Organic Traffic

This substantial increase in visitors coming from search engines shows the strategy was effective at attracting people who were actively planning a trip to the area.

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Increase in Keywords

The motel now ranks for a much wider range of relevant search terms. This expanded reach means they are visible for more searches related to Tin Can Bay accommodation and activities.

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Increase in Top 10 Keywords

This dramatic surge means the motel now consistently appears on the first page of Google for the searches that matter most, driving more direct bookings and solidifying their position in the market.