Shine Social & Communities

A Clearer Path to Finding Support

Industry

NDIS

Service

Campaign Timeframe

6 Month SEO Campaign

About

Shine Social & Communities is an NDIS provider for Mental Health & Disability Support, with a mission to help individuals reach their full potential.

With teams in Dubbo and on the Sunshine Coast, Shine offers comprehensive, person-centred programs and services. Their approach is built on providing tailored support that makes a genuine difference, but they needed a stronger online presence to reach more people who could benefit from their work.

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Increase In Keywords

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Increase In Organic Sessions

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Increase In Impressions

The Challenge

Shine Social & Communities provides essential NDIS services, but their website wasn’t connecting them with the people who needed that support. In the competitive NDIS landscape of the Sunshine Coast and Dubbo, being invisible in local search results was a significant barrier.

Families and individuals looking for disability and mental health support simply weren’t finding them online. The problem was a combination of poor search rankings and technical website issues that limited their reach.

Conducted comprehensive audit, guiding improvements.

Redesigned homepage and fixed technical issues.

Created targeted content and diversified backlink profile.

Review

The team was proud to help Shine Social & Communities connect with people needing NDIS support, significantly making them easier to find online so they could reach more individuals and families.

Annabelle Head of SEO

The Strategy

Competitor Research:

The campaign began with a full audit of the website and its competitors. This gave us a clear roadmap for improvement, starting with a redesign of the homepage to better showcase their primary services.

Relevant Local Content:

We created new pages for their specific service locations, making the content more relevant for local searches in both Dubbo and the Sunshine Coast. We also resolved technical issues, including streamlining the sitemap structure and standardising URLs to improve the user experience and help search engines crawl the site more effectively.

Authority-Building:

To build credibility, we focused on securing backlinks from reputable websites and industry-specific platforms, strengthening the site’s authority.

Connecting People with the Right Support

The goal was to make Shine’s online presence as clear and helpful as their real-world services. By improving their visibility in local search, we aimed to connect them with the families and individuals who need their support most.

RESEARCHED COMPETITORS TO IDENTIFY CONTENT GAPS

CREATED CONTENT TO REFLECT THEIR CARING APPROACH

ESTABLISHED WEBSITE AUTHORITY THROUGH STRATEGIC PLACEMENTS

The Results

The work resulted in a significant improvement in online visibility and organic traffic. By fixing technical issues and creating more focused content, we made it easier for people to find and connect with their services.

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Increase In Rankings

This improvement means Shine Social & Communities now appears higher in search results when people are looking for NDIS services, making them easier to find when it matters most.

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Increase In Organic Sessions

More people are finding the website through organic search. This increase in traffic means more families and individuals are discovering their services, leading to more opportunities for connection.

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Increase In Impressions

This dramatic increase shows their brand is now far more visible in search results. More people are seeing their listings when searching for disability support, expanding their potential to help those in need.