Sapphire Support

Making Specialist Care Accessible Online

Industry

NDIS

Service

Campaign Timeframe

6 Month SEO Campaign

About

On the Sunshine Coast, Sapphire Support provides person-centred disability and mental health care services designed to help people live more independently.

As a registered NDIS provider, Sapphire Support works with individuals to meet their unique needs and goals. Their reputation is built on providing consistent, caring service, but their online presence needed to better reflect the quality of their work and make their services easier to find for those in need.

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First Page Ranking Keywords

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Increase In Impressions

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Increase in organic traffic

The Challenge

For families and individuals navigating the NDIS, finding the right support is a critical and often complex process. When they searched online for support services, Sapphire Support wasn’t appearing.

This wasn’t just a marketing issue; it was a barrier to access. The people who needed their specialised services simply weren’t finding them, meaning opportunities to provide essential care were being missed.

Revamped site structure for clear, easy-to-use navigation.

Created location-specific content, humanising experience.

Implemented technical SEO and built strong authority.

Review

It was truly rewarding to help Sapphire Support share their compassionate care online, making sure their important NDIS services reached more people who really needed their support.

Chanie SEO Specialist

The Strategy

WEBSITE RESTRUCTURE and NAVIGATION IMPROVEMENT:

The first step was to restructure the website, creating a clear and logical layout that made it simple for visitors to find information.

LOCALISED CONTENT DEVELOPMENT:

As a local provider, it was crucial to connect with the surrounding community. We created dedicated pages for their specific service areas and accommodation options, using the language that people in the area were actually searching for.

CONTENT ENHANCEMENT and TECHNICAL OPTIMISATION:

The website copy was rewritten to focus on the outcomes of their work, building trust by showing the real-world impact of their support. Behind the scenes, we implemented essential technical improvements, optimising images, title tags, and meta descriptions to help search engines better understand and rank their content.

A Clearer Path to Finding Support

Our work was focused on a single goal: to ensure that when people on the Sunshine Coast searched for NDIS services, Sapphire Support was a visible and trusted option. We combined technical improvements with content that served the needs of their community, creating a digital presence that accurately reflected their values.

Improved ONLINE VISIBILITY THROUGH TARGETED RESEARCH

DEVELOPED USER-CENTRED CONTENT AND COMMUNITY-FOCUSED PAGES

Improved online PRESENCE THROUGH PARTNERSHIPS to build trust

The Results

The campaign transformed Sapphire Support’s online presence. They now appear prominently in search results for the services people need most, connecting more individuals and families with life-changing support.

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First Page Ranking Keywords

The clinic now ranks on the first page for key terms like “supported independent living” and “disability support services.” This means they are visible at the exact moment people are looking for help.

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Increase In impressions

More people are now seeing Sapphire Support in local search results. This expanded visibility means their message of empowerment is reaching a much wider audience on the Sunshine Coast.

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Increase In organic traffic

The strategic work successfully drove more qualified visitors to their website. This increase in traffic has created more opportunities to connect with people who can benefit from their person-centred approach.