Outback Portable Buildings

Connecting Aussie Families with Their Perfect Portable Home

Industry

Building & Construction

Service

Campaign Timeframe

6 Month SEO Campaign

About

Outback Portable Buildings designs and builds custom-made pre-fabricated transportable homes and structures for Australians

From homeowners seeking granny flats to businesses needing flexible building solutions, every project is built with functionality in mind. Outback Portable Buildings’ work caters to residential clients, holiday parks, and other commercial operations.

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Top 3 Ranking Keywords

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Increase In Organic Traffic Clicks

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Of All Traffic From Organic Search

The Challenge

After a disappointing experience with a previous marketing provider, Outback Portable Buildings found their website was failing to attract the right kind of traffic. Despite offering a high-quality product, their online presence wasn’t reaching or converting potential customers.

The core problem was a disconnect between their product and their audience. The website wasn’t visible for the search terms that matter—like “transportable granny flats”—and the user experience wasn’t encouraging visitors to make an enquiry.

Optimised keywords and created new targeted pages.

Enhanced user experience with revamped page layouts.

Secured high-quality backlinks and optimised sitemap.

Review

We helped Outback Portable Buildings become much simpler to find online, which led to more visitors asking about their custom-made buildings.

Annabelle Head Of SEO

The Strategy

OPPORTUNITY IDENTIFICATION:

The first step was to identify the high-potential keywords that their customers were using. This research revealed opportunities to create new pages targeting specific products and search terms that were being missed.

Comprehensive Website Optimisation:

We then optimised the entire site, from meta tags and headers to the internal linking structure. Page layouts were updated to create a clearer user journey, with contact forms and calls-to-action placed in logical positions to make getting in touch easier.

AUTHORITY BUILDING THROUGH STRATEGIC PARTNERSHIPS:

To build the site’s credibility, we secured high-quality backlinks from reputable industry websites and cleaned up the sitemap to ensure search engines could crawl and index the content efficiently.

From Search Query to Sales Enquiry

The approach was focused on making it easier for people to find Outback Portable Buildings and then take action. By building a site that served the real-world needs of its users, we aimed to turn passive visitors into active sales leads.

IDENTIFIED KEY PORTABLE BUILDING KEYWORDS THROUGH RESEARCH

OPTIMISED WEBSITE CONTENT AND CREATED NEW PAGES TO SERVE USER NEEDS

Secured quality backlinks, strengthening online credibility

The Results

The six-month campaign delivered significant growth, establishing a strong online presence that now reflects the quality of their products. The site now holds top positions for key commercial terms like “transportable granny flats” and “portable building.”

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Top 3 Ranking Keywords

The business now holds prominent positions for 21 of its most important search terms, establishing clear authority and visibility in its market.

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Increase In Clicks

Increase In Organic Traffic Clicks

The improved rankings and more relevant search snippets led to a notable increase in clicks, showing that the right audience was now finding and engaging with the site.

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Of All Traffic From Organic Search

Increase In organic traffic

Half of all website traffic now comes from organic search. This demonstrates that the site is successfully attracting a high volume of qualified visitors with a genuine interest in their products.