My Weight Loss Clinic

A Strategy for Sustained Online Growth

Industry

Healthcare & Medical

Service

Campaign Timeframe

6 Month SEO Campaign

About

My Weight Loss Clinic provides personalised telehealth support for weight management, delivered through a comprehensive three-phase program.

Specialising in sustainable, long-term results, their national telehealth service gives Australians access to expert guidance from home. After more than a year of steady SEO-led growth that had already increased bookings and allowed for team expansion, they wanted to build on this momentum to reach even more people.

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Increase in SERP Impressions

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Increase in New Users Via Organic Traffic

First Page Keywords

The Challenge

My Weight Loss Clinic had already established a strong online presence. The initial challenge of being found online had been met. The new challenge was one of acceleration. In the competitive telehealth and wellness market, maintaining growth requires continuous strategic work. They needed to build on their existing foundation, expand their reach into new audiences, and solidify their position as a leading authority without losing the momentum they had worked hard to create.

Sustain momentum after initial SEO success.

Expand reach in a competitive health market.

Build on existing authority to reach new audiences.

Review

For My Weight Loss Clinic, we kept working to help them reach even more Australians, connecting their really personalised program with people looking for lasting weight loss and results that change lives.

Annabelle Head Of SEO

The Strategy

Healthy Content:

The strategy focused on amplifying their existing success. A weekly blog was developed to provide genuine value, answering common questions about healthy eating and sustainable weight management to position them as a trusted expert.

Authority Building:

To build their authority further, we secured guest articles on reputable health and wellness websites, introducing their approach to new, relevant audiences.

Ongoing Refinement:

Existing website content was continuously reviewed and refined for clarity, while ongoing keyword research identified new content opportunities. Regular analysis of competitors also helped us find market gaps and connect with people whose needs weren’t being met elsewhere.

From a Strong Foundation to Market Leadership

The work was designed to build on the strong foundation My Weight Loss Clinic already had. The approach focused on sustainable growth strategies that would help them reach more Australians seeking genuine, personalised weight loss support, cementing their position as a trusted national provider.

Created consistent, value-driven weekly blog content.

Built authority through strategic guest blogging.

Expanded content based on competitor analysis.

The Results

Building on more than a year of previous success, the four-month campaign delivered impressive growth across all key metrics. The clinic’s enhanced digital presence is now reaching significantly more people who can benefit from their personalised approach to weight management.

First Page Keywords

My Weight Loss Clinic now ranks on the first page of Google for 326 different search terms. This gives them comprehensive visibility for the wide range of ways people search for weight loss support.

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Increase in Impressions

Their visibility in search results more than doubled. This dramatic increase means significantly more people are seeing their brand when searching for weight management solutions.

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Increase in New Users Via Organic Traffic

This increased visibility translated into real growth, with a 15% increase in new users discovering their services through organic search and exploring how the program could help them.