LS Wraps

A High-Impact Strategy for Vehicle Wraps

Industry

Automotive

Service

Campaign Timeframe

3 Month SEO Campaign

About

LS Wraps is a dynamic vehicle wrap and graphic design studio based in Brisbane, offering a full-service experience from concept to installation.

Their skilled team of wrap specialists and graphic designers provides a wide range of services, including full and partial colour change wraps, commercial livery, and complete fleet signage. While their creative talent was clear, their online presence wasn’t working hard enough to connect them with new customers.

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Increase in Organic Sessions

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Increase in User Engagement

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Increase in Organic Impressions

The Challenge

LS Wraps had the in-house talent and a state-of-the-art studio, but their digital presence didn’t reflect their high-quality work. In the competitive Brisbane market for vehicle wraps and commercial livery, they were being outranked by more visible competitors. This meant they were missing opportunities to connect with both private owners and high-value commercial clients who were actively searching for their services. The challenge was to build an online presence that matched the quality of their craftsmanship and positioned them as the go-to studio in their area.

Translate creative talent into online authority.

Increase visibility in a competitive local market.

Attract more qualified commercial and private leads.

It was exciting to work with a creative brand like LS Wraps. We focused on building a strong online foundation that truly reflects their skill, helping them connect with more customers in the competitive Brisbane market.

Ashley

SEO Specialist

The Strategy

Uncovering Opportunity:

The campaign began with research into how potential customers search for vehicle wrap services. This research uncovered untapped keyword opportunities, including long-tail, intent-driven phrases that we targeted across the site.

Technical Foundations:

We then addressed the website’s technical foundation, fixing crawl issues, improving load speed, and enhancing mobile responsiveness. These behind-the-scenes improvements laid the groundwork for consistent organic growth.

Clear Content:

With a stronger foundation, we developed new content that spoke directly to their audience. Every blog and service page was designed to answer real questions, while existing pages were optimised with clearer titles, descriptions, and layouts to improve discoverability and keep users engaged.

Driving Visibility in a Competitive Market

The strategy was designed to build a powerful online foundation that truly reflected the skill and creativity of the LS Wraps team. By focusing on technical excellence and audience-first content, we aimed to turn their website into a consistent source of qualified leads.

Implemented a targeted, long-tail keyword strategy.

Resolved foundational technical SEO site issues.

Developed audience-focused blogs and service pages.

The Results

The initial three months of the campaign delivered a significant uplift in performance. Organic sessions more than doubled, bringing a steady stream of new visitors who were actively searching for their services. This increased visibility has put them front and centre for customers ready to transform their vehicles.

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Increase in Organic Sessions

This growth in traffic came from qualified local searches, representing potential customers with a genuine interest in vehicle wraps and commercial livery.

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Increase in User Engagement

The new content and improved site layout kept visitors engaged. People are now spending more time exploring their services and past work, leading to more enquiries.

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Increase in Organic Impressions

This surge in visibility means the LS Wraps brand is now seen far more frequently in search results, establishing them as a leading name in the Brisbane market.