Gowan Lea Timbers

Becoming the Visible Local Timber Source

Industry

Building & Construction

Service

Campaign Timeframe

3 Year SEO Campaign

About

For 25 years, Gowan Lea Timbers has been a trusted independent timber and building supplies merchant on Queensland's Sunshine Coast.

Gowan Lea Timbers is known for its superior hardwoods and a comprehensive product range that includes pine framing, plywood, and certified timber. They supply materials to builders, contractors, and DIY enthusiasts, providing the right products for projects of any scale, backed by straightforward, practical advice.

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Increase in organic traffic

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Increase in keywords in 12 months

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keywords in top 10 positions

The Challenge

Gowan Lea Timbers had a solid reputation in the construction industry, but their customer base was changing. Builders and contractors were increasingly using online search to source and price materials, a shift that left Gowan Lea at a disadvantage.

Their website was not visible for the product and service searches that mattered. This meant they were losing business to competitors with a stronger digital presence. The challenge was to build an online footprint that matched their real-world standing and connect with a new generation of trade customers.

Conducted competitor analysis for market insights.

Optimised pages with relevant keywords for visibility.

Acquired high-quality backlinks, building industry authority.

Review

It was great to see Gowan Lea Timbers become the top place people looked online for building supplies; it brought in lots of visitors and really helped their business.

Chanie SEO Specialist

The Strategy

IDENTIFYING MARKET GAPS:

The long-term campaign began with a thorough analysis of the local industry to highlight Gowan Lea Timbers’ main competitors, which revealed key keyword opportunities and market gaps. This formed the basis of our roadmap.

OPTIMISED CONTENT DELIVERY:

We optimised every product and service page, refining the content and technical details to make their offerings clear to search engines. A comprehensive tracking system was put in place to monitor keyword performance, allowing for data-led adjustments to the strategy.

BUILDING SITE AUTHORITY:

To build the site’s authority, we focused on acquiring high-quality backlinks from reputable industry websites, establishing Gowan Lea as a credible voice in the timber and construction sector.

A Long-Term Strategy for Digital Growth

The goal was to establish Gowan Lea Timbers online as the primary local business for building supplies. The strategy combined technical improvements with consistent authority-building to create a foundation for sustained organic growth and position them as a leader in their industry.

Researched local industry, identifying valuable keywords.

Crafted compelling page content with smart targeting.

Monitored site performance, optimising continuously to promote authority.

The Results

This long-term SEO work has delivered remarkable, sustained growth in online visibility and traffic. The initial 277% increase in keyword rankings in the first year was followed by a further 29% growth the next, demonstrating the power of a consistent, strategic approach.

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Increase In Organic Traffic

Increase in organic traffic

In the past year alone, organic traffic grew by 68%. This shows the strategy is successfully attracting more qualified visitors who are actively searching for timber and building supplies.

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Increase In Keywords In 12 Months

Increase in Site-wide Keywords

This significant increase in keyword rankings expanded their online visibility, creating hundreds of new opportunities for customers to find them through search.

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Keywords In Top 10 Positions

Increase In First Page Keywords

Holding over 100 top-10 keyword positions solidifies Gowan Lea Timbers’ presence as an industry leader, ensuring they are highly visible when customers are ready to purchase.