Creating a Winning SEO Strategy

After our initial discussion and a thorough website audit, the SEO team identified a number of key areas for improvement to enhance Danny’s Desks & Chairs’ online presence and performance. These included:

Amending Duplicate Pages

We began by identifying and addressing duplicate pages on Danny’s Desks & Chairs’ website. By eliminating duplicate content, we aimed to improve search engine rankings and enhance user experience.

Technical Site Optimisation

We dived head first into the technical aspects of the website, starting with cleaning up the sitemap to ensure accurate indexing of web pages. This included cleaning up the sitemap, optimising internal links for better crawlability, and no indexing pages that did not serve any function to comply with best practices.

On-Site Page and Product Optimisation:

We conducted thorough on-site optimisation of Danny’s Desks & Chairs’ website pages and product listings. This involved optimising content to align with both broad and location-specific keywords, ensuring that each page effectively targeted relevant search queries and captured local search traffic. By strategically integrating these keywords into the content, meta tags, and headers, we aimed to enhance the website’s relevance and visibility across search engine results pages (SERPs)

Testimonial Schema Implementation

By implementing review schemas across the website, we aimed to showcase authentic customer feedback and testimonials directly in search engine results. This enriched the search listings with social proof as well as reinforced their reputation for quality and customer satisfaction

Backlink Building

Backlinks are crucial for establishing website authority and improving search engine rankings. Our strategy included a proactive approach to backlink building, focusing on acquiring high-quality links from reputable websites.

Optimisation of Internal Link Structure

We also focused on optimising Danny’s Desks & Chairs’ internal link structure to enhance website navigation and improve user experience. By strategically linking relevant pages within the website, we aimed to create a cohesive and intuitive browsing experience for visitors. This not only helped distribute link equity effectively throughout the site but also facilitated search engine crawlers in discovering and indexing important content.