Creating a Winning SEO Strategy



Campaign Timeframe

4 Month SEO Campaign
SEO Case Study for Danny's Desks & Chairs


Danny’s Desks & Chairs is a leading provider of contemporary office furniture, ergonomic office chairs, and home office furnishings. With a commitment to quality, style, and functionality, Danny’s Desks & Chairs caters to a diverse range of preferences, ensuring that every customer finds the perfect solution for their workspace needs. Operating on a national scale, Danny’s Desks & Chairs extends its services across Australia, making their premium products accessible to customers throughout the country. Regardless of geographical location, individuals and businesses alike can take advantage of their diverse range of offerings.

The Brief

Danny’s Desks & Chairs approached the team at Digital Nomads with clear objectives aimed at enhancing their online presence, website performance and drive more business growth. They wanted our expertise to achieve the following goals:

  • Enhancing Presence and Performance
  • Shift their keyword strategy from broad terms to localised keywords
  • Improve user experience and search engine visibility
  • Regaining Lost and Low Keyword Rankings

The Strategy

After our initial discussion and a thorough website audit, the SEO team identified a number of key areas for improvement to enhance Danny’s Desks & Chairs’ online presence and performance. These included:

Amending Duplicate Pages

We began by identifying and addressing duplicate pages on Danny’s Desks & Chairs’ website. By eliminating duplicate content, we aimed to improve search engine rankings and enhance user experience.

Technical Site Optimisation

We dived head first into the technical aspects of the website, starting with cleaning up the sitemap to ensure accurate indexing of web pages. This included cleaning up the sitemap, optimising internal links for better crawlability, and no indexing pages that did not serve any function to comply with best practices.

On-Site Page and Product Optimisation:

We conducted thorough on-site optimisation of Danny’s Desks & Chairs’ website pages and product listings. This involved optimising content to align with both broad and location-specific keywords, ensuring that each page effectively targeted relevant search queries and captured local search traffic. By strategically integrating these keywords into the content, meta tags, and headers, we aimed to enhance the website’s relevance and visibility across search engine results pages (SERPs)

Testimonial Schema Implementation

By implementing review schemas across the website, we aimed to showcase authentic customer feedback and testimonials directly in search engine results. This enriched the search listings with social proof as well as reinforced their reputation for quality and customer satisfaction

Backlink Building

Backlinks are crucial for establishing website authority and improving search engine rankings. Our strategy included a proactive approach to backlink building, focusing on acquiring high-quality links from reputable websites.

Optimisation of Internal Link Structure

We also focused on optimising Danny’s Desks & Chairs’ internal link structure to enhance website navigation and improve user experience. By strategically linking relevant pages within the website, we aimed to create a cohesive and intuitive browsing experience for visitors. This not only helped distribute link equity effectively throughout the site but also facilitated search engine crawlers in discovering and indexing important content.

The Results

Despite the relatively short duration of the SEO campaign for Danny’s Desks & Chairs, our efforts yielded significant results that aligned with their initial objectives. Through strategic keyword targeting and optimisation efforts, we successfully secured top-of-page rankings for key search queries relevant to their business.

These efforts elevated their online visibility and ensured that their website was prominently featured to potential customers searching for office furniture and furnishings. This also led to a notable increase in clicks and traffic, attracting driving more potential customers to explore their offerings and make purchases.


Terms In Top 10 Rankings


Increase In Impressions


Increase In Organic Clicks

Address: 208/45 Brisbane Road, Mooloolaba, QLD 4557

Hours: Monday - Friday 8:30am - 5pm AEST

Ready to start marketing?

Digital Nomads HQ has worked with over 400+ businesses across Australia. From these, we have achieved over 130+ 5-star reviews.

DNHQ Team Member Annabelle

We'd love to hear from you...

Fill in your details below and one of our team members will be in touch.