Cycle Bar

Connecting Riders with Local Classes

Industry

Franchise

Service

Campaign Timeframe

6 Month SEO Campaign

About

Cycle Bar offers high-energy indoor cycling classes, building communities in their studios across multiple locations.

Cycle Bar provides a welcoming environment for both new and experienced cyclists. Their model is built around creating a strong sense of community within each studio, combining intense workouts with an encouraging atmosphere that keeps members coming back.

0 %

Increase In Organic Traffic

0 %

Increase In Total Keywords

0 %

Increase In Top 3 Ranking Keywords

The Challenge

While Cycle Bar’s studios were popular, their success wasn’t translating into online visibility. Individual locations were struggling to appear in local search results when potential members looked for cycling or fitness classes.

This meant they were invisible during the critical moment a person decides to look for a new gym. The energy and community feel of their physical studios were not being communicated online, creating a disconnect that limited new member acquisition.

Increase visibility for people actively searching for cycling and fitness classes

Reflect their vibrant studio energy and community atmosphere online

Showcase their unique experience to build excitement with potential new members

Review

The team was excited to help Cycle Bar get noticed by more people online, which meant more users signed up for classes and their awesome community just kept growing.

Annabelle Head of SEO

The Strategy

Comprehensive Analysis:

The 12-month campaign began with a full analysis of Cycle Bar’s website, identifying technical issues and keyword gaps that were affecting performance.

Tailored Content Strategy:

We then researched the specific search terms people use when looking for cycling classes, including broad fitness queries and, crucially, location-specific searches. This informed the optimisation of existing content and the creation of new material designed to answer common questions.

Future-Proofed For Success:

Technical problems holding back their search performance—such as slow page speeds and mobile usability issues—were resolved. We also implemented structured data to help their class schedules and locations stand out in search results.

Making Local Studios Discoverable

The strategy was designed to make Cycle Bar the most visible and relevant option for local fitness searches. By aligning their online presence with what potential members were looking for, we helped turn search engine queries into new studio sign-ups. The focus was on connecting the right people with the right local studio.

Analysed online presence to guide strategy.

Identified and integrated strategic keywords effectively.

Optimised content and addressed technical site issues.

The Results

Over the year, the campaign significantly improved Cycle Bar’s online presence, making it easier for people to find and join their local studios. The results showed a clear lift in visibility and traffic from genuinely interested potential members.

0 %

Increase In Organic Traffic

The number of people finding Cycle Bar through search engines more than doubled. This traffic came from individuals actively looking for fitness classes, representing a high-quality source of potential new members.

0 %

Increase In Total Keywords

Cycle Bar began ranking for a much wider range of search terms. This expanded their digital footprint, creating more opportunities for people to discover their studios through various fitness-related searches.

0 %

Increase In Top 3 Ranking Keywords

This increase put Cycle Bar in the most prominent positions in search results for their most important keywords. Appearing in the top three means they are seen first by people ready to join a class.