Coast Rehab

Improving Access to Specialist Rehabilitation

Industry

NDIS

Service

Campaign Timeframe

6 Month SEO Campaign

About

Coastal Rehab provides expert rehabilitation services on the Sunshine Coast, helping families and healthcare practitioners manage complex care needs.

As specialists in complex and catastrophic cases, the Coastal Rehab team works with families, insurers, and legal firms to help clients restore their independence. Their services include comprehensive assessments and NDIS support, all centred on personalised care plans that meet the specific needs of each individual.

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Focus Keywords In First Page Position

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New Keywords Obtained

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Web Traffic Generated Via Organic Search

The Challenge

Despite offering highly specialised rehabilitation services, Coastal Rehab’s website was not appearing in local search results for critical terms like “Occupational Therapy Sunshine Coast.” Their reputation was built on word-of-mouth referrals, but this model wasn’t reaching the growing number of people who start their search for care online.

This lack of visibility meant that families, individuals, and healthcare practitioners looking for their specific services couldn’t find them. The business was missing clear opportunities to connect with and support people in genuine need.

Increase visibility for people actively searching for specialised rehabilitation services online

Reflect their strong reputation and community trust across digital channels

Showcase their clinical expertise to build confidence with families and referrers Ask ChatGPT

Review

With Coastal Rehab, it was about making their specialised services easier to find for users. They had the reputation and expertise — we just needed to bridge the gap so more individuals and families could access the care they genuinely needed.

Annabelle Head of SEO

The Strategy

Reaching the right people:

The campaign began with keyword research focused on the terms people use when searching for rehabilitation support, such as “OT Sunshine Coast.”

Laying the Groundwork:

We then optimised the relevant pages on their website, adjusting meta tags, headers, and content to align with these search terms. This was not about simply adding keywords, but about making the site’s purpose clearer to search engines.

Local Strategy Grounded in Trust:

New content was developed to answer the real questions people ask when navigating care options. To build the site’s credibility, we also secured links and listings from relevant healthcare directories and community resources.

Connecting Care with Community

Our work focused on making Coastal Rehab’s services visible to the people who needed them. By improving their position in search results for key terms, we connected them with families and healthcare professionals actively looking for specialist support on the Sunshine Coast. The goal was to ensure that when someone needed help, Coastal Rehab would be a visible and accessible option.

Built credibility through strategic partnerships with healthcare directories and local resources

Targeted local search opportunities through strategic page development

Developed targeted content that addressed users questions

The Results

The three-month campaign delivered clear results. Coastal Rehab’s online visibility now reflects their real-world standing, making it significantly easier for people on the Sunshine Coast to find and access their services.

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Focus Keywords In First Page Position

Increase First Page placements

Coastal Rehab’s online visibility now reflects their real-world standing, making it significantly easier for people on the Sunshine Coast to find and access their services.

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New Keywords Obtained

The campaign secured rankings for over 40 new search terms. This has created more pathways for people to find their website, whether searching for general or specific rehabilitation support.

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Web Traffic Generated Via Organic Search

Traffic Generated Via Organic Search

Nearly half of all website visitors now arrive from organic search. This indicates a high volume of qualified traffic from people with a genuine need for their services.