Club Pilates

Reforming Digital Presence

Industry

Franchise

Service

Campaign Timeframe

6 Month SEO Campaign

About

Club Pilates transforms lives through accessible, effective Pilates classes designed for every fitness level and every goal.

Club Pilates isn’t just another fitness studio. They’re community builders who understand that fitness is personal, and everyone’s journey looks different.

With multiple locations worldwide, they’ve created spaces where beginners feel welcome and experienced practitioners find new challenges. Their diverse range of Pilates classes ensures that whether you’re recovering from injury, building strength, or seeking mindful movement, there’s a place for you.

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Increase In Top 3 Ranking Keywords

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Increase In Organic Traffic

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Increase In Top 10 Ranking Keywords

The Challenge

Club Pilates had built incredible communities at their physical locations, but their online presence wasn’t capturing the same energy or reaching people actively searching for fitness solutions.

They needed to show up where potential members were looking. People searching for Pilates classes, fitness studios, and wellness options weren’t finding Club Pilates when it mattered most—during those moments when motivation strikes and they’re ready to take action.

The challenge wasn’t about their classes or community—it was about visibility and connection in the digital space.

Enhance rankings for relevant non-branded and geo-modified keywords

Achieve higher positions In Ranking pages to reach a wider audience

Connect with people at the exact moment they're searching for fitness solutions

Review

The team at Digital Nomads are great to work with. Jacob who is handling our SEO and Todd who is handling our Facebook Ads are very hands on and offer great guidance during our meetings. We really appreciate all their hard work on our accounts! Keep up the great work guys!

Dakota Jones

The Strategy

Strategic Keyword Research:

We identified relevant non-branded and geo-modified keywords that people actually use when searching for Pilates classes and fitness options, then strategically integrated these into website content and meta tags.

Content That Connects:

We worked closely with Club Pilates to optimise existing content and create new, informative material that addressed user intent and provided valuable insights into Pilates, fitness tips, and industry trends.

Technical Excellence:

A comprehensive technical audit addressed issues that were hindering search engine performance—improving site speed, mobile responsiveness, fixing crawl errors, and implementing structured data markup.

Building Communities That Convert

Our strategy focused on translating Club Pilates’ in-person energy and expertise into a digital presence that attracts and engages potential members. By improving search visibility and creating valuable content, we helped them reach people at the exact moment they’re looking for fitness solutions.

The approach wasn’t just about getting more traffic—it was about connecting with the right people who would become part of the Club Pilates community.

Analysed online presence, identifying key improvements

Integrated strategic keywords for better visibility

Optimised content and enhanced technical performance

The Results

Over 12 months, the transformation was significant. Club Pilates’ online presence now matches the quality and reach of their physical locations, making it easier for fitness enthusiasts to discover and connect with their community.

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Increase In Top 3 Ranking Keywords

Increase in Top 3 Keywords

This substantial improvement means Club Pilates is now dominating search results for their most important keywords, appearing right where potential members are looking for Pilates and fitness solutions.

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Increase In Organic Traffic

More people are discovering Club Pilates through search engines, representing genuine interest from individuals actively looking for fitness solutions, not just casual browsers.

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Increase In Top 10 Ranking Keywords

The significant growth in top 10 rankings highlights the effectiveness of our strategy in broadening Club Pilates’ reach and enhancing their online presence across a wide range of relevant search terms.