Clarity and Confidence for Sydney Property Buyers
About
BeSafe Inspections gives Sydney property buyers the confidence
to make major financial decisions, offering detailed building inspections backed by decades of experience.
BeSafe Inspections provides a crucial service for one of life’s biggest investments. Their team is made up of accredited building consultants, builders, pest specialists, and strata and pool inspectors. They deliver comprehensive written reports and clear advice, ensuring clients fully understand a property’s condition before purchase.
Increase In Organic Keywords
Increase In CTR (Click Through Rate)
Increase In Average Keyword Position
The Challenge
Attract high-intent traffic from people actively searching for building inspection services
Strengthen brand presence and reflect Their trusted reputation online
Highlight Their qualifications and inspection expertise to build trust
Review
For BeSafe Inspections, we really focused on making sure their deep expertise could be found online by Sydney property buyers, which in turn helped those clients feel more confident in their big decisions.
Annabelle Head of SEO
The Strategy
Improving Acquisition:
First, we rewrote the SEO titles and meta descriptions for every page. This initial step focused on improving click-through rates by making their search snippets more relevant to what people were looking for.
Building The Foundation:
Next, we adjusted the website’s internal linking structure. By creating a clearer site architecture, we helped search engines better understand and rank their key service pages for high-volume terms.
Smart Local Strategy:
To capture the local market, we built out pages targeting specific Sydney suburbs, making sure they appeared in geo-targeted searches. Finally, we secured backlinks from reputable websites in the property and construction industries, building the site’s authority and credibility over time.
Making Informed Decisions Easier to Find
Our work was centred on a single idea: making BeSafe’s straightforward advice accessible to property buyers when they needed it most. By improving their search visibility, we connected them with people looking for clear, reliable inspection services, turning their website into a functional tool for generating new business.
Understood the clients needs when developing their strategy
Implemented strategy to promote CTA of current searchers
Capitalised on local suburb search through page development
The Results
Within six months, BeSafe’s online presence began to reflect their established reputation. The campaign made it easier for property buyers to find their services, leading to measurable growth in traffic and engagement.
Increase In Organic Keywords
Increase In Organic Keywords
The website now ranks for a much wider range of relevant, high-volume keywords. This has created more opportunities for potential clients to discover their services through organic search.
Increase In CTR (Click-Through Rate)
Increase In CTR
The updated SEO titles and descriptions proved more effective at attracting clicks. This showed that the new messaging was resonating with property buyers and drawing them to the site.
Increase In Average Keyword Position
Increase In Average Keyword Positions
The strategic improvements lifted their rankings across the board. This increased visibility has helped solidify their position as a trusted name in the Sydney building inspection market.
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