Andrew Gardiner Law

To position Andrew Gardiner Law as a leading legal voice on the Sunshine Coast, we developed a comprehensive SEO strategy designed to enhance its authority, improve rankings, and drive sustained organic growth. Every element, from copywriting to technical enhancements, was approached with a clear focus on making legal content more accessible, engaging, and optimised for discovery.

Keyword Research & Analysis:

We began with in-depth keyword research and competitor analysis to uncover high-value search terms as well as identify content gaps and ranking opportunities. This allowed us to create a targeted roadmap for content, optimisation, and technical improvements.

Technical Optimisation

We tackled several technical issues that were limiting the site’s performance, ensuring fast load speeds, improving mobile responsiveness, and addressing other SEO roadblocks. These technical fixes set the foundation for sustained ranking improvements.

On-Page Optimisation

From refining headings to improving meta tags, we carefully optimised every page to ensure the content aligned with user intent and was primed for search performance. Our goal was to make the content not only engaging but also clear, digestible, and accessible to a wide audience, especially those navigating legal topics for the first time.
We took a thoughtful approach to language, breaking down complex legal information into an easy-to-understand format with short paragraphs, bullet points, and bold key points. Clear calls-to-action (CTAs) were added throughout to guide visitors toward making contact or learning more.
To further boost visibility and build trust, we implemented review schema markup (structured data), allowing client testimonials to appear directly in search results. These rich snippets helped establish social proof at a glance, increasing both credibility and click-through rates.

Blog Writing

Legal topics can be overwhelming, so we made it a priority to simplify complex information and offer genuine value through a consistent blog strategy. Each article was carefully written to address common legal questions, explain processes in everyday language, and showcase the firm’s deep expertise in estate planning, family law, business law, and more.
This not only improved organic visibility but also reinforced Andrew Gardiner Law’s reputation as a knowledgeable and approachable legal resources.

Backlink Profile Development

To boost domain authority and improve search rankings, we worked on building a strong backlink profile, targeting reputable, industry-specific websites. These strategic backlinks enhanced the site’s credibility and helped push their rankings higher on Google.