How can you use ChatGPT in your marketing? Can it really help with SEO, PPC, CRO (or is it just another shiny tool that eats up time)?
The truth is, generative AI like ChatGPT has quickly become a practical “helping hand” for marketers. Marketers who’ve adapted to using AI in their workflow generally think about using generative AI as having a junior marketing assistant.
If you’re a startup and don’t necessarily have the budget to hire an agency, having a “junior assistant” is definitely better than nothing. It’s just important to remember not to blindly trust the answers ChatGPT provides, as even though it might know more about marketing than you, it definitely knows less about your business.
If you take anything away from this article, it should be this: Just as a junior assistant is reliant on the information you provide, so is ChatGPT. Input = Output.
Benjamin Paine, Managing Director at Digital Nomads HQ
It’s not about replacing your strategy or creativity, but about saving time on the heavy lifting so you can focus on what matters: Improving conversions.
Advantages of using ChatGPT for marketing
- Speed & availability: AI doesn’t clock off at 5 pm, meaning you can create draft copy, outlines, or reports on demand.
- Efficiency: It takes care of repetitive tasks like clustering keywords, writing content variations, or repurposing blog posts.
- Scalability: From a single prompt, you can generate multiple options for ads, captions, or email subject lines.
- Knowledge extension: It acts as a sounding board for brainstorming, campaign ideas, and fresh angles.
Disadvantages of using ChatGPT for marketing
- Limited context: AI can’t replicate industry expertise or the intuition that comes from years of experience.
- Lack of emotional intelligence: Empathy, humour, and nuance often fall flat without human editing.
- Dependent on data quality: if your inputs are weak, the outputs will be too.
- Not truly original: It’s great at remixing existing ideas, but innovation still comes from people.
So, is ChatGPT replacing marketers? Not at all. Think of it as an extra team member: One that handles research, frameworks, and first drafts, while you refine, fact-check, and add the human touch.
In this article, we’ll walk through practical prompts and strategies for marketers (or SMBs). You’ll see how to use ChatGPT for SEO, social media, PPC, CRO, landing pages and more with examples you can plug straight into your workflow. If you’re just looking for prompts, feel free to scroll past the section on skip the section on setting up your ChatGPT to improve the outcome.
How to Prompt ChatGPT Before Using It for Marketing
If you’ve ever tried ChatGPT and thought, “This sounds generic”, the issue probably wasn’t the tool; it was the prompt (and no, saying WRITE LIKE A HUMAN isn’t going to help). As mentioned, the way you brief ChatGPT determines whether you get something shallow or something you’d be proud to use.
Over time, marketers have discovered techniques like prompt stacking (layering prompts step by step to mirror how an actual marketing team would tackle strategy). Instead of asking for a single blog post or ad headline, you walk ChatGPT through the same process you’d use internally: research, positioning, audience analysis, value propositions, and then copywriting.
Done well, this approach doesn’t generate “slick words.” It produces structured, strategic thinking that filters into content with impact.
Here are a few best practices before jumping into the prompts:
1. Set the role clearly
Give ChatGPT a “job title.” For example:
“You are my marketing strategist, growth specialist, and copywriter. Think critically, challenge assumptions, and explain your reasoning as you go.”
This sets expectations and keeps outputs professional and strategic.
2. Provide business context early
Introduce your business once and ask ChatGPT to remember it for future prompts. For example:
“My business is called [brand]. I help [audience] solve [problem] by offering [product/service].”
This prevents you from repeating context every time.
3. Adjust to your skill level
If you’re new to marketing, ask ChatGPT to explain acronyms and concepts in plain English. If you’re advanced, request strategic frameworks. For example:
“My skill level is intermediate. Always include acronyms and spell them out with a quick explanation.”
4. Use “reality check” prompts
Ask ChatGPT to evaluate your market or idea critically, rather than sugarcoating it. For example:
“Evaluate this market. Tell me the challenges, competitors, and whether it’s realistically worth entering. Be blunt.”
5. Define your audience before the content
Before asking for an email campaign or ad copy, get ChatGPT to define your ideal customer. Use frameworks like Jobs to Be Done, Awareness Levels, or Empathy Maps to get a clear picture of who you’re talking to.
6. Build strategy before copy
Stack prompts in order:
- Market evaluation
- Customer persona
- Value proposition
- Competitor analysis
- Content creation
This gives ChatGPT the scaffolding to create messaging that isn’t just polished, but also aligned with strategy.
Example: Stacked Prompt Workflow for a New Product
Here’s how prompt stacking could look in practice:
Step 1 – Set the role and context
“You are my marketing strategist and copywriter. Think critically, challenge assumptions, and explain your reasoning. My business is [brand]. We help [audience] solve [problem] with [product/service].”
Step 2 – Market reality check
“Evaluate this market. Tell me whether it’s worth entering, who the main competitors are, and the main challenges to overcome. Be blunt.”
Step 3 – Define the ideal customer
“Based on the product above, define the ideal customer using the Jobs To Be Done framework. Include their frustrations, goals, and what alternatives they currently use.”
Step 4 – Create value propositions
“Write three value propositions under 20 words: ‘We help [audience] go from [before state] to [after state] using [product].’”
Even with just these four steps, you’ve gone from blank page → market insight → customer persona → messaging framework. Once that foundation is set, you can move into the tactical prompts that follow.
1. Using ChatGPT for SEO Content
SEO content creation can feel like a grind (hours of research, clustering keywords, and analysing competitors). With the right prompts, ChatGPT can take much of that heavy lifting off your plate. Used well, it helps you generate outlines, identify content gaps, and even guide SERP analysis.
1.1 ChatGPT for SEO Content Generation
ChatGPT can create content outlines, briefs, and even identify opportunities for new pages when provided with the proper context.
A good workflow is to first collect a couple of reliable resources (competitor blogs, trusted reports, or your own best-performing content). Add these into a tool like NotebookLM to combine and summarise them into a single reference document. Then “feed” that context to ChatGPT before giving your prompt. This way, the output is grounded in useful, accurate material rather than surface-level filler. It also improves your chances of avoiding ChatGPT hallucinating.
Prompts to try:
- “Generate a detailed, SEO-friendly content outline for a 1,500-word article about [topic], structured with headings and subheadings optimised for the keyword ‘[primary keyword].’ Base the outline on the following source material.” [paste NotebookLM summary]
- “Please analyse my sitemap and suggest additional web pages or blog posts that would help my audience and improve topical coverage.” [paste sitemap]
- “Review this existing article and suggest extra sections I could add to make it more comprehensive and rank above competitors.” [paste article]
1.2 ChatGPT for Keyword Research & Clustering
Keyword research and clustering are essential but often time-consuming. ChatGPT helps you sort, group, and expand keyword lists so you can focus on strategy instead of spreadsheets.
Prompts to try:
- “Take the list below of keywords and group them by search intent (informational, commercial, transactional, navigational).” [insert list]
- “Cluster the following keywords into topic groups that could each be covered by a single blog post.” [insert list]
- “Group these keywords by theme so that each group could be covered by a single comprehensive page.” [insert list]
- “Generate a list of long-tail variations and related questions people might ask about [topic].”
- “Create separate keyword lists targeting beginners vs. advanced audiences interested in [topic].”
1.3 ChatGPT for SERP Analysis
Analysing search engine results pages (SERPs) helps you understand what’s already ranking, what type of content works, and where the gaps are. ChatGPT can break this down quickly when given a keyword to analyse.
Prompts to try:
- “Analyse the top 10 Google results for [keyword]. Identify the dominant content types (blog, product page, video, etc.), the search intent, and summarise what the top pages focus on.”
- “Compare the common subtopics in the top-ranking pages for [keyword]. What’s missing that I could include to stand out?”
- “Look at the SERP for [keyword] and describe any Featured Snippets, People Also Ask results, or other SERP features. Suggest how I might optimise for them.”
- “For the top-ranking pages on [keyword], tell me the common content formats and average content length.”
1.4 ChatGPT for Writing Optimised Content
While AI-generated content isn’t a replacement for human writing (and often lacks nuance), it’s a nice tool for drafting, polishing, and brainstorming. Again, the best way to use it is as a content assistant: let ChatGPT create structured drafts, then refine them with your own expertise and brand voice.
Prompts to try:
- “Generate 10 blog topic ideas targeting the keyword [keyword] that have an informational search intent.”
- “Suggest related subtopics or long-tail keywords for a pillar page about [topic].”
- “Create an outline of H1, H2, and H3 subheadings for a blog post targeting [keyword]. Cover all major questions users might have about the topic.”
- “Write an SEO-friendly introduction for a blog post on [topic], targeting the keyword [keyword].”
- “Suggest 5 FAQs to add at the end of this post based on common user questions.” [paste content]
- “Rewrite this paragraph to naturally include the keyword [keyword] and improve clarity.” [paste content]
- “Write a featured snippet-style answer (40–60 words) to the question: [insert question].”
- “Write 3 variations of an SEO-friendly title tag (max 60 characters) and meta description (max 160 characters) for this post.” [paste content]
- “Recommend ways to add credibility signals (e.g. author bio, external references) to strengthen this article.” [paste content]
2. Using ChatGPT for PPC
Pay-per-click (PPC) campaigns move quickly; you’re constantly brainstorming keywords, drafting ad variations, testing CTAs, and analysing performance data. Let’s take a look at a couple of prompts that can help speed up the process.
2.1 ChatGPT for PPC Keyword Research
Keyword research for PPC has the same foundations as SEO, but budget and intent play a bigger role. ChatGPT helps find transactional keywords, expand seed lists, and even flag negative keywords you’ll want to avoid.
Prompts to try:
- “Generate a list of transactional keywords related to [offering] that have strong purchase intent.”
- “Suggest variations and synonyms for the keyword [main keyword] suitable for paid search campaigns.”
- “List keywords combining [main keyword] with price, location, brand, and feature modifiers.”
- “Group the below seed keywords by funnel stage (awareness, consideration, decision).” [insert list]
- “Identify which of the below keywords show high commercial intent vs. informational intent.” [insert list]
- “Create separate keyword lists for branded, competitor, and generic searches around [offering].”
- “Suggest negative keywords I should add to avoid irrelevant clicks for campaigns targeting [main keyword].”
- “Review this list of keywords and flag terms that might attract low-quality or unrelated traffic.” [insert list]
- “Suggest PPC keywords targeting [offering] in [location], including geo-modifiers and ‘near me’ terms.”
2.2 ChatGPT for PPC Ad Copy Variations
ChatGPT is ideal for brainstorming multiple variations of headlines, body copy, and CTAs. Use it as an idea initiator, then refine outputs with your brand voice and creativity.
Prompts to try:
- “Write 10 Google Ads headlines (max 30 characters) and 10 descriptions (max 90 characters) promoting [offering] to [target audience].”
- “Write 10 headline variations emphasising [benefit] and 10 emphasising [other benefit].”
- “Create 10 PPC ad copy variations that focus on solving [pain point].”
- “Write 5 variations of [platform] ad copy targeting first-time buyers of [product] and 5 variations targeting repeat customers.”
- “Write 5 ad variations for people comparing options for [offering] and 5 variations for people who are ready to buy now.”
- “Suggest 5 headlines addressing budget-conscious buyers of [offering] and 5 headlines for premium buyers.”
- “Rewrite this ad copy to fit Meta Ads’ primary text, headline, and description best practices.” [paste copy]
- “Create a short LinkedIn ad (under 150 characters) targeting B2B buyers of [offering].”
- “Write responsive search ad assets: 10 headlines and 5 descriptions for [topic].”
2.3 ChatGPT for PPC Landing Page Copy
Strong ad campaigns need landing pages that are tightly aligned to keyword intent. ChatGPT can help you draft page copy or recommend edits that make your existing pages more conversion-focused.
Prompts to try:
- “Write 5 variations of a compelling hero headline and subheadline for a landing page promoting [offering] to [audience]. Focus on [benefit].”
- “Draft body copy explaining why [target audience] should choose [offering], highlighting [top 3 benefits].”
- “Create an FAQ section answering common objections about [offering].”
- “Below is a portion of my current landing page copy. Suggest edits to align it better with PPC visitors searching for [keyword].” [paste copy]
- “Make this headline clearer and include the keyword [keyword] for relevance.”
- “Write 5 CTAs with urgency for this section of my landing page about [topic].” [paste copy]
- “Write me 3 variations of [section] of landing page copy for [offering] targeting [audience] searching for [keyword].”
2.4 ChatGPT for PPC Campaign Analysis
PPC generates dense datasets (impressions, conversions, cost per acquisition). ChatGPT can help summarise performance, highlight anomalies, and point out opportunities for optimisation.
Prompts to try:
- “Summarise the key takeaways and trends from this campaign data, as well as what might be causing them.” [paste data]
- “Based on this data, tell me what’s working well and what needs optimisation.” [paste data]
- “Look at this data split and highlight which campaigns are performing best and worst based on CPA and RoAS.” [paste data]
- “Identify the ad groups with high spend but low conversions and suggest what might be happening.” [paste data]
- “Highlight which keywords or audiences are driving most of the cost without delivering conversions.” [paste data]
- “Find unexpected spikes or drops in spend, CTR, or CPA and suggest possible reasons.” [paste data]
- “Identify seasonal or day-of-week patterns in performance from this data.” [paste data]
3. Using ChatGPT for CRO
Conversion Rate Optimisation (CRO) is all about guiding visitors from interest to action. A messy page with no flow won’t convert, but a structured page, built on proven frameworks, can. One of the simplest and most effective frameworks is AIDA: Attention, Interest, Desire, Action.
ChatGPT can help you build pages that follow this flow, either by creating a fresh draft from scratch or by restructuring your existing content into the AIDA model.
3.1 ChatGPT for Creating AIDA-Based Landing Pages
If you’re starting from scratch, prompt ChatGPT to generate copy for each stage of the AIDA framework. The key is to provide details about your product, audience, and main benefits so the content resonates with the right people.
Prompts to try:
- “Using the AIDA framework, write a landing page for [product/service]. The target audience is [audience], and the core benefit is [benefit].”
- “Create a structured AIDA landing page for [offering] that includes: 1) a bold hero headline, 2) supporting copy that builds interest, 3) persuasive proof points and benefits to build desire, 4) a clear and urgent call-to-action.”
- “Generate 3 hero headline and subheadline variations for the Attention stage of the AIDA framework, targeting [audience] looking for [solution].”
3.2 ChatGPT for Restructuring Existing Copy into AIDA
You might already have a landing page or blog post that’s not converting. Instead of rewriting everything yourself, use ChatGPT to restructure the copy into AIDA.
Prompts to try:
- “Restructure the following copy into the AIDA framework, ensuring each stage is clearly represented: Attention (hook), Interest (supporting points), Desire (benefits/proof), Action (CTA).” [paste copy]
- “Rewrite this landing page using the AIDA framework. Keep the tone conversational, highlight the audience’s core problem, and end with a persuasive call-to-action.” [paste copy]
- “Take this product description and restructure it into an AIDA-style landing page with clear flow from headline to CTA.” [paste description]
3.3 ChatGPT for Testing Multiple CRO Variations
Optimisation is about testing, not guessing. ChatGPT can help you quickly create multiple versions of your headlines, benefit statements, or CTAs to test.
Prompts to try:
- “Generate 5 variations of the Attention stage (headline + subheadline) for this landing page.” [paste page copy]
- “Write 5 different CTAs for the Action stage, focusing on urgency and clarity (e.g. ‘Book Now’, ‘Get Started Today’).”
- “Suggest alternative bullet points for the Desire stage, each highlighting a unique benefit of [offering].”
4. Using ChatGPT for Social Media Marketing
Just like any other strategies, the best social media strategies aren’t built on random ideas; they’re built on what’s already proven to work. Before asking ChatGPT to brainstorm captions or calendar ideas, start by auditing your top-performing posts. Drop them into a tool like NotebookLM or summarise the themes yourself, then feed that context into ChatGPT. This way, the AI isn’t guessing; it’s building on content your audience already engages with.
From there, ChatGPT becomes an excellent drafting partner. It can help you:
- Structure content calendars aligned with your campaigns.
- Repurpose blogs, case studies, and videos into social-first formats.
- Optimise captions, hashtags, and scripts for social search discoverability.
Used this way, ChatGPT doesn’t replace creativity or your brand voice. Instead, it saves hours on first drafts and lets you spend your time where it matters.
4.1 ChatGPT for Creating Social Content Calendars
ChatGPT can draft structured posting schedules, campaign calendars, and content ideas aligned with your brand’s pillars. The key is to “mini-train” it first: share your audience, brand voice, content pillars, and any upcoming events so it builds around your strategy.
Prompts to try:
- “Create a 4-week social media content calendar for [offering] targeting [audience], with 3 posts per week mixing [content pillars].”
- “Create a content calendar supporting our upcoming [event or offering], including teaser posts and follow-ups.”
- “Draft a weekly posting plan designed to [campaign goal] for [offering or promotion].”
- “Brainstorm 10 content ideas for our brand’s social channels focused on [campaign focus].”
- “Build a 3-posts-per-week schedule for [platform], showing which days and times might be best to post.”
- “Suggest an ideal daily posting schedule across [platforms] for a B2C brand in [industry].”
4.2 ChatGPT for Repurposing Existing Content
One of the smartest uses of ChatGPT is repurposing content across platforms. A blog can become a Twitter thread, a video can be repackaged as Instagram carousels, and a case study can fuel LinkedIn posts. ChatGPT helps you adapt the tone, format, and length for each channel.
Prompts to try:
- “Turn the below blog post into 3 LinkedIn posts, each highlighting a different key takeaway.” [paste blog]
- “Summarise this blog into a Twitter thread with 5–7 concise tweets.” [paste blog]
- “Create an Instagram carousel outline based on the main points of this article.” [paste article]
- “From the below blog post, generate: a poll question for LinkedIn, a Reel script, and an infographic outline.” [paste blog]
- “Draft an Instagram caption, a question sticker for Stories, and a carousel idea based on this content.” [paste content]
- “Pull 5 attention-grabbing quotes or stats from this piece of content.” [paste content]
“Create 3 discussion questions we could post on LinkedIn based on this article.” [paste article]
4.3 ChatGPT for Optimising Social Search
With platforms like TikTok and Instagram becoming “search engines,” social media marketers now need to think like SEOs. ChatGPT can help identify the keywords, hashtags, and content formats that improve discoverability.
Prompts to try:
- “Suggest keywords and hashtags people might search for on TikTok when looking for content about [topic].”
- “What are common search phrases users type on Instagram or TikTok to find videos about [topic]?”
- “Rewrite the below Instagram caption to include [keyword] so it’s more discoverable in social search.” [paste caption]
- “Make the below video script include trending hashtags and keywords for better reach.” [paste script]
- “Suggest engaging TikTok video titles that include [keyword].”
- “Suggest 10 short video ideas based on what people commonly search for about [offering].”
- “List FAQs people might type in social search around [topic].”
- “Suggest hashtags that combine broad reach with niche relevance for this Instagram post.” [paste caption]
Wrapping Up
ChatGPT can speed things up, but it doesn’t replace the human side of marketing (the judgment, creativity, and lived experience of knowing what resonates with your audience). That’s where the line is.
If this sparked ideas, you might enjoy our podcasts. Ben (our Managing Director) and Annabelle (our SEO Manager) often discuss AI content and tools (clever shortcuts, the common traps, and how we’re using them with clients right now).
