Website Brief

Full Name

Your Company Name

Email Address

Email Address For Accounts

Phone Number

Address

What is the primary mission and vision of your business?

Tell us the story of how the business started. What was the initial inspiration or problem you aimed to solve?

What are your core values? How do these values influence your operations and customer interactions?

What is the short-term (1-2 years) and long-term (3-5+ years) vision for the business?

How would you describe your company culture?

What have been some of the most significant milestones or achievements in the company's history?

Products & Services

Please list all the products and/or services you offer.

For each product/service: Describe it, key features/benefits, USP, ideal customer, pricing, variations.

Are there any services or products you plan to introduce in the near future?

Walk us through your typical customer engagement process from initial contact to post-service follow-up.

What is your methodology or approach to delivering your services/products? (e.g., specific frameworks, proprietary techniques)

Target Audience

Describe your ideal customer(s) in detail (Consider 2-3 buyer personas: Demographics, Psychographics, Pain Points, Goals, Motivations).

What are their biggest frustrations related to the problems your business solves?

What are they looking for in a solution provider like you?

Where do they typically look for information about services/products like yours? (e.g., Google, social media, referrals)

Are there any customer segments you *don't* want to attract?

What do your current customers love most about working with you or using your products/services?

What are the most common questions or concerns you hear from prospective customers?

Brand & Market

How would you describe your brand's personality? (e.g., friendly, expert, innovative, reliable, sophisticated)

What is the overall tone and voice you want the website to convey?

Are there any specific words or phrases you like to use (or avoid) when describing your business?

Who are your main competitors (direct and indirect)? Please list 2-5 and their websites if possible.

What do you admire about their websites or marketing?

What do you do better than your competitors? What are your key differentiators?

Brand & Market

What licenses, certifications, or accreditations does your business or key team members hold?

Are you members of any industry associations or professional organisations?

Has your business received any awards, accolades, or industry recognition? Please provide details.

Do you offer any guarantees or warranties on your products/services?

Can you share any data or statistics that demonstrate the effectiveness of your offerings? (e.g., success rates, ROI for clients)

Do you have any partnerships or affiliations that add to your credibility?

Website Goals

What are the top 1-3 most important things you want visitors to do on your new website? (Primary CTAs)

What are the secondary goals for the website? (e.g., educate visitors, showcase portfolio, build brand awareness).

What information do you believe is most critical for a visitor to see to convince them to take action?

What are the biggest hesitations or objections a potential customer might have before converting?

Existing Content

What do you like and dislike about your current website?

What is working well on your current site? What isn't?

What existing content (text, images, videos, brochures, case studies) do you have that can be used on the new website?

Are there any specific pages or sections you know you definitely want on the new site?

Design Preferences

Are there any websites (competitors or otherwise) that you particularly like the design or functionality of? What specifically do you like about them? (Provide URLs if possible)

Are there any websites you dislike? What specifically do you not like? (Provide URLs if possible)

Are there any specific design styles, colors, or imagery you are drawn to (or want to avoid)?

What is more important: a highly visual/artistic design or a straightforward/utilitarian design? (Or a balance?)

Are there any specific features or functionalities you envision for the new site (e.g., blog, portfolio, e-commerce, booking system, members area)?

Technical & Logistical

Please provide current domain/hosting/website login details

Are there any third-party tools or platforms that need to be integrated with the website? (e.g., CRM, email marketing, payment gateways)

Business Name

Contact Name & Role

Phone

Address

Email For Accounts/Invoicing

Please provide a detailed description of your business along with the services/products that you offer:

What do you NOT do?

Brand tone of voice

What adjectives would you use to describe your brand?

Point of difference/value offerings

Current CRM

Who are your main competitors?

Who is your target audience?

What are the primary pages you would like within your website?

What is the purpose / objective of your website?

How would you like your new website to improve upon your current one?

Please provide 3 or more links of examples websites you like and describe what you liked about them

What specific outcomes do you hope to achieve with the website development?

Please provide current website/hosting/domain login credentials

Please provide any additional information you feel is important for the website development.

Website Brief

Products & Services

Target Audience

Brand & Market

Brand & Market

Website Goals

Existing Content

Design Preferences

Technical & Logistical

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Website Brief

Products & Services

Target Audience

Brand & Market

Brand & Market

Website Goals

Existing Content

Design Preferences

Technical & Logistical

All Services

Industries

Locations

The Agency

Our Services

Industries

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