CPM Calculator (Cost Per Mille)
Work out the cost of your ad impressions using this free CPM calculator. Just pop in your total spend and impressions. The calculator will show your CPM instantly.
How to Use the CPM Calculator
Find your data
Grab your impressions and total ad spend from your campaign platform, such as Google Ads or Facebook.
Input the numbers
Enter the impressions and cost into the calculator.
View your CPM
Your CPM will be calculated instantly.
CPM Calculator
Enter your total ad spend and impressions to calculate your CPM (Cost Per Mille), which is the cost per 1,000 views of your ad.
Questions About CPM
Here are some common questions we get about CPM and how it fits into your digital marketing metrics.
How do you calculate CPM?
Divide the total cost of your campaign by the number of impressions, then multiply by 1,000. CPM = (Cost ÷ Impressions) × 1,000.
What is CPM?
CPM stands for Cost Per Mille, which refers to the cost of 1,000 ad impressions. It’s a standard metric used in online marketing to measure brand awareness and cost efficiency.
When should I use CPM?
CPM is best used when your objective is reach, visibility, or brand exposure rather than clicks or conversions. It’s common in display, social media, and video campaigns.
What are the alternatives to CPM?
Other pricing models include CPC (Cost Per Click), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend). These metrics focus more on engagement and performance than impressions.
Why calculate CPM with an online CPM calculator?
It saves time, reduces errors, and gives you instant insights. It’s especially useful if you manage multiple platforms or want a clear view of your ad efficiency.
Want More From Your Ad Budget?
If you’re tracking CPM, you’re already thinking smart. Now see what happens when your strategy matches your numbers.
