A Profitable Channel for New Bookings
About
Scubaworld provides premier diving experiences, 
turning curious beginners into passionate ocean explorers.
As a gateway to underwater adventures, Scubaworld has cultivated a loyal community of divers who trust them to deliver safe and exciting experiences. While their reputation within the existing diving community was strong, their digital marketing was not reaching a broader audience of potential new customers.
ROAS in Social Marketing
Increase In Impressions
Increase in organic traffic
The Challenge
Scubaworld had a great local reputation, but relied heavily on its established community and word-of-mouth referrals. Their digital marketing efforts were fragmented and weren’t effectively reaching new audiences, such as adventure seekers or travel enthusiasts who might be interested in diving but didn’t know where to start.
The challenge was to create a consistent and profitable channel for attracting new customers and turning online interest into actual bookings.
Used precise targeting for scuba diving enthusiasts.
Featured stunning underwater imagery in ad creatives.
Continuously optimised campaigns for maximum impact.
Review
Our social media work for Scubaworld was all about inspiring people to book an adventure, beautifully showing off their amazing diving experiences to more folks eager to explore the underwater world.
Lauren Social Media Specialist
The Strategy
Smart Audience Targetting:
The strategy was to use paid social media to reach a new, targeted audience. We used Facebook’s advertising platform to find people with demonstrated interests in scuba diving, adventure travel, and underwater exploration.
High-Quality Creative:
The ad creative focused on high-quality underwater photography and video to showcase the experience. These ads were placed across Facebook, Instagram, and Messenger to maximise visibility. The campaign was continuously monitored, with data on click-through rates, conversions, and cost used to refine targeting and creative for the best possible return.
Turning Interest into Bookings
The approach was built on the idea that social media could be more than a branding tool. By combining compelling visuals with precise targeting, we aimed to make it easy for people to move from seeing an ad to booking a dive, creating a direct line between social media activity and revenue.
Improved ONLINE VISIBILITY THROUGH TARGETED RESEARCH
DEVELOPED USER-CENTRED CONTENT AND COMMUNITY-FOCUSED PAGES
Improved online PRESENCE THROUGH PARTNERSHIPS to build trust
The Results
The campaign proved to be highly effective, delivering an exceptional return and establishing social media as a powerful and profitable channel for acquiring new customers.
ROAS in Social Marketing
6:1 ROAS in Social Marketing
For every dollar Scubaworld invested in the campaign, they generated six dollars in revenue. This strong return on ad spend demonstrates the efficiency of the strategy in connecting the right people with the right diving experiences.
Increase In impressions
Increase In impressions
More people are now seeing Sapphire Support in local search results. This expanded visibility means their message of empowerment is reaching a much wider audience on the Sunshine Coast.
Increase In organic traffic
Increase In organic traffic
The strategic work successfully drove more qualified visitors to their website. This increase in traffic has created more opportunities to connect with people who can benefit from their person-centred approach.
Content
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