Junction Moama

Turning Social Views into Table Bookings

Industry

Hospitality & Tourism

Service

Paid Media, Social Media

Campaign Timeframe

3 Month Paid Campaign

About

Located on the Murray River, Junction is a destination restaurant and bar at the heart of the Echuca Moama tourist region.

Junction serves as a hub for the region, offering fine dining, wine, and cocktails that showcase local flavours. Their commitment is to curate an experience that connects visitors with the local community, all within an elegant riverside setting.

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Decrease in CPM

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Increase In Social Views

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Increase in Meta Ad Link Clicks

The Challenge

Junction Moama is a well-regarded local restaurant, but its social media presence wasn’t working to fill tables. While popular, their online channels weren’t effectively reaching potential diners or giving them a compelling reason to make a reservation.

They needed their social media to do more than just exist; it needed to become an active tool for driving bookings. The challenge was to translate the restaurant’s unique dining experience into online content that would capture attention and encourage people to book.

Developed content plan showcasing venue and offerings.

Implemented high-quality visual storytelling for essence.

Focused on precise local targeting and community engagement.

Review

Our main goal for Junction Moama was to help fill their tables by showing people online how special their dining experience is, which really helped them connect more with local diners.

Lauren Social Media Specialist

The Strategy

Unique Storytelling:

The plan was to treat their social media as a digital extension of the restaurant itself. We focused on high-quality photos and videos of the food, the venue, and the team to show what makes Junction unique.

Strategic Local Targeting:

The ad targeting was kept local, focusing on people within a one-hour drive who were most likely to visit. The content wasn’t just promotional; it included behind-the-scenes posts and event highlights to build a stronger connection with the local community and give people a reason to follow.

From Social Feed to Dinner Table

Our approach was to turn Junction Moama’s social media into a direct driver for reservations. By combining quality visuals with precise local targeting, we created content that showed off the unique dining experience and prompted people to book a table.

Community focused local campaign

High-Quality photos and videos used to showcase unique experience

Fixed technical deficiencies to allow for better Crawling and Indexing

The Results

The three-month campaign showed how a focused social media strategy can work for a restaurant. By using better content and smarter targeting, we saw significant improvements in ad costs, audience engagement, and clicks to the reservation page.

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Decrease In CPM

The 35% decrease in cost-per-mille (CPM) for their ads meant their advertising budget was reaching more people for less money, improving overall efficiency.

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Increase In Social Views

A 71% increase in Facebook page views and a 14% rise in Instagram profile visits showed that the new content was successfully capturing local interest.

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Increase in Meta Ad Link Clicks

This sharp increase in clicks on ads shows the new creative and targeting were effective at getting people to take the next step towards making a reservation.