Online Personnel Management Systems
Industry
Service
About
OPMS needed a website that 
matches what the product does best. Make complex workforce logistics feel simple, reliable, and scalable, without burying visitors in jargon or feature overload.
Online Personnel Management Systems is a West Perth based software company offering one platform for rostering, compliance, timekeeping, and workforce coordination. Built from real offshore experience, OPMS helps organisations with 100 plus workers move away from fragile spreadsheet rosters and into a system that gives real visibility, control, and confidence.
Our Challenge
The existing website felt outdated and did not reflect the calibre of the product or the team behind it. The site needed to prove two things quickly.
One, OPMS can handle real world complexity at scale. Two, implementation is supported properly, so the effort of change is worth it.
We also needed to position OPMS as both software and partner. They do not just sell a tool, they guide clients through setup, data imports, training, and process alignment to make the platform a success.
Our Approach
We built the site around buyer confidence and fast comprehension.
Instead of leading with a wall of features, we structured the narrative around the outcomes OPMS delivers. Faster rostering, stronger compliance control, clearer workforce visibility, and less repetitive admin through bulk actions and smart workflows.
What We Delivered
MODERN, STRAIGHTFORWARD WEBSITE DESIGN
A clean, minimalist interface that feels expert and current, designed to make a complex platform feel approachable.
OUTCOME LED PRODUCT MESSAGING
Clear copy that explains what OPMS does in plain language, with emphasis on rostering, compliance, timekeeping, travel coordination, and scale friendly workflows.
TRUST AND RISK REDUCTION CONTENT
We highlighted the things prospects worry about most, such as retaining historical rosters, permission control, data separation, and implementation effort, supported by standards like ISO 9001 and ISO 27001
DEMO FIRST CONVERSION PATHWAY
A focused journey built around requesting a demo, including supporting sections that reflect OPMS’s real onboarding process, from initial demo through to setup, training, and consultancy.
website that positions OPMS as a serious enterprise option
Clearer product positioning for 100 plus employee organisations
stronger demo led journey that improves enquiry quality and reduces hesitation
Working with Tiiu and the OPMS team was a genuinely great experience. Once we refined the messaging and design, everything clicked into place, a modern look, clear product story, and a demo journey that feels confident and easy.
