Flow Logic
Industry
Service
About
FlowLogic is a powerful cloud-based software platform designed for NDIS and aged care providers, 
helping them streamline operations, maintain compliance, and deliver exceptional care across multiple service lines.
Trusted by 300+ providers with 20,000+ active users, FlowLogic combines years of industry expertise with cutting-edge technology. Their all-in-one solution keeps organisations audit-ready 365 days a year whilst reducing administrative time by up to 40%, allowing care teams to focus on what matters most – providing outstanding support to clients across Australia and New Zealand.
Our Challenge
FlowLogic needed a website that could clearly communicate complex software benefits to busy care providers who often lack technical expertise. The challenge was presenting enterprise-level functionality in an approachable way, building trust with compliance-focused organisations, and demonstrating real value through measurable outcomes. They needed to stand out in a crowded software market whilst speaking directly to the daily struggles of NDIS and aged care teams.
Our Approach
We worked closely with FlowLogic’s team to understand the real pain points care providers face every day. Our approach focused on translating technical capabilities into practical benefits that matter to busy managers and care coordinators. We structured the content to address specific challenges first, then show how FlowLogic solves them. The goal was creating a website that feels like talking to someone who truly understands the care industry, not just selling software.
Simplify complex software features for non-technical care providers.
Build trust through compliance credentials and industry expertise.
Demonstrate measurable value and ROI through real-world results.
What We Delivered
Solution-Focused Messaging
We restructured content around specific provider needs rather than software features. Each section addresses real challenges like audit readiness, staff scheduling, and NDIS compliance, then shows clear solutions and outcomes.
Trust Building Content
Developed comprehensive sections highlighting ISO 27001 certification, 99.9% uptime, and enterprise security. We positioned FlowLogic as industry experts who understand care provider challenges, not just technology vendors.
Social Proof Integration
Showcased testimonials from real users across different care settings, highlighting specific benefits like improved procedures and enhanced performance. The 4.9 Google rating and case studies demonstrate proven results.
Clear Value Proposition
Created distinct pathways for NDIS providers, aged care providers, and support at home services. Each audience sees tailored benefits and features that matter to their specific operations and compliance requirements.
Demo-Focused Conversion
Built multiple pathways to the demo request, positioning it as a personalised consultation rather than a sales pitch. The approach reduces friction for busy providers who need to see practical value quickly.
Design System
The design uses Poppins typography for excellent readability across complex software information. We built the visual identity around a sophisticated indigo primary colour that conveys trust and professionalism, supported by a clean slate tone for contrast and soft ice accents that keep the interface feeling approachable. This colour palette strikes the perfect balance between enterprise software credibility and healthcare warmth, ensuring busy care providers can easily navigate complex features whilst feeling supported rather than overwhelmed by technology.
Review
The FlowLogic team really gets the care industry - working with people who understand both the technical side and the human side of care delivery made this project incredibly rewarding to work on.
Faith
Senior Designer
