Google Ads Management

google ads agency

Your multi award-winning Google Ads management agency... we’re here to help you launch your next Google Ads campaign!

We love seeing businesses thrive. At Digital Nomads HQ, the Google Ads campaigns we create are backed by data and form a key part of your overall digital marketing strategy. They’re designed to get your business in front of the right people, at the right time—wherever they are. We want to build brand awareness, drive engagement, and attract quality leads to your business. Whatever your objectives are, we’re here to help you achieve them. With years of experience working across a range of industries, our team will build a strategy tailored specifically to your business and market, setting you up to achieve real, measurable results.

Advantage

Why choose us

AI-Enhanced Strategies

We combine Google’s powerful AI automation with strategic human expertise to align your campaigns with your objectives and appeal to your target audience—maximising ROI and lead generation in an increasingly automated advertising landscape.

People First, Always

When you partner with us, you’re provided with ongoing support. Collaboration is a huge part of what we do. While AI powers the optimisation, real people get to know you and your business so we can guide the technology to deliver campaigns best suited to your goals.

Transparent campaign Reports

You’ll get access to your own live marketing dashboard integrated with GA4, so you can track conversions and attribution in real time. We want to keep you in the loop through the entire process, translating complex AI-driven insights into clear, actionable reports you can understand.

Result Driven

20 +

Industries
Served

No “one trick pony” – from Saas, Service, Mining to Medical we have the ability.

98 %

Client Retention rate

With no contracts, our results is backed by our retention %.

10 m+

Ad Revenue
Generated

Generated for our partners through strategic campaigns.

250 +

Google Ads Clients

Trusted by over 250+ partners Australia-wide for our strategic Google Ads management.

OUR GOOGLE ADS TEAM DOES IT ALL

Our Process

Paid Ads Management Strategy

Right Place, Right Moment

We want to make sure your business appears in the right places, in front of the right people, at the right time—now powered by AI that learns and improves daily. We do this through conducting smart keyword research, developing strategic audience signals, and feeding Google’s algorithms the data they need to optimize effectively.

AI-Enhanced, Human-Guided

Google’s AI is powerful, but it needs direction. We combine machine learning optimisation with strategic human oversight—ensuring your campaigns align with business objectives, brand guidelines, and market realities that the AI can’t understand. Think of it as “AI with adult supervision.”

Privacy-First, Performance-Focused

In the cookieless era of 2026, we help you build sustainable advertising strategies based on first-party data, value-based bidding, and privacy-compliant tracking. We focus on attracting quality leads through conversion value optimization—ensuring the AI understands not just quantity, but the quality of leads you want.

Continuous Learning & Adaptation

Google’s platform evolves constantly. We stay ahead of algorithm updates, beta features, and emerging campaign types so your advertising strategy never falls behind. Our team regularly tests new approaches, analyzes performance data, and adapts strategies to maintain competitive advantage.

How it works

Our approach is simple yet effective. The process can be broken up step by step.

We’d love to start by getting to know you, your business and your audience and your key objectives. With this information, we can start to map out exactly how Google Ads is going to best suit your current digital marketing strategy.

We develop your comprehensive campaign strategy, including which campaign types to use, how to structure your account, what audiences to target, and how to allocate your budget. We’ll set clear KPIs that align with your business objectives and establish a realistic timeline for achieving them.

Here’s where we bring the strategy to life. Our team creates compelling ad copy, designs eye-catching visuals, sets up conversion tracking, structures campaigns for optimal performance, and launches everything according to plan. We monitor the first few weeks closely to ensure strong initial performance.

We want you to know how the campaign is going. That’s why we’ll send you regular, easy-to-understand reports that show how the campaign is tracking. From there, we’ll make data-backed suggestions for changes that can be made to improve the performance of the campaign and keep things moving forward.

Trusted by local & national brands

Real reviews, Real Clients

"We've been working with Digital Nomads for some time now, and the results have been outstanding. Their team has done an incredible job building new pages for our site — everything is clean, well-organized, and tailored to our audience. On top of that, their SEO work has made a huge difference in our search rankings and organic traffic..."

"We’ve been working with Digital Nomads to support our businesses across the our group, and they’ve been nothing short of excellent. Their attention to detail, strategic thinking, and responsiveness have been outstanding. They consistently offer valuable insights and advice, and their communication and follow-through have made them a pleasure to deal with. We would highly recommend Digital Nomads to anyone looking for a Marketing Agency to partner with."

"Digital Nomads hands down are the most wonderful team I have engaged with for several projects over the last few years. Jodi and Ben are extremely knowledgeable and welcoming. Ben has an innate capacity to hear exactly what I am seeking and offers me the most magnificent solutions every time. If you want to work with an agency that is not only experienced and highly innovative, then you must work with the team at DNHQ."

"One of the things we love most about working with DNHQ is that they're an agency that come with all the industry knowledge and expertise, yet they just feel like part of our internal team! Hayden and Faith were brilliant in researching and designing a new site for our NFP, while Shaun's website wizardry was so valuable bringing it to life and continuing to evolve as we've needed to. We are so grateful to all of the team for being so responsive, collaborative, and never rolling their eyes at the random ideas we bring to them."

Worked with digital nomads to redevelop our website and SEO services, these guys are unbelievable! Digital wizards with one of the best personal touches and collaborators! And no suggestion was too hard! And Faith Taylor was brilliant! Constantly updating us! Personally hate bad communication, but these guys were constantly onto us clarifying and pushing the project forward, really felt comfortable and confident with Faith in control of steering the project! These guys are the best!

"We started working with Digital Nomads 1 year ago and they have been fantastic. Absolute gurus in the SEO space and Lauren does an amazing job with all our social media. We have learnt so much working with the team, and it really is a team of experts that you have around you assisting with all aspects of digital marketing. If you are serious about digital marketing then I highly recommend reaching out to Jodi and the team."

"Digital Nomads have delivered an excellent standard of work building two separate websites for CRW Group. They are very communicative and work with our ideas while adding their creative expertise. They write quality blog posts for our SEO efforts and we have seen an uptick in web traffic due to their efforts. Highly recommend DNHQ for your marketing needs!"

Expert Team

Why Us: Smart. Proven. Bold.

Proven Results

Frequently Asked Questions

Still got questions? Check out the FAQs below.

What is Google Ads?

Google Ads is now the world’s leading AI-powered advertising platform. Businesses use it to run sophisticated campaigns across Google Search, YouTube, Display Network, Gmail, Discover, and more. The platform uses machine learning to automatically optimize bidding, ad creative, audience targeting, and placements based on your conversion goals.

What is the difference between Google Ads and SEO in 2026?

Google Ads uses an auction system. When someone searches, Google runs a lightning-fast auction considering your bid, ad quality, and expected impact from your ad extensions and formats. You’re not always charged your maximum bid—just enough to beat the next competitor. Modern campaigns often use Smart Bidding strategies like Target CPA (aiming for a specific cost per acquisition) or Target ROAS (aiming for a specific return on ad spend), where Google automatically adjusts bids based on likelihood of conversion. We help you choose the right bidding strategy for your goals and budget.

How does bidding work in Google Ads?

Google Ads is a paid strategy that delivers immediate visibility and results. Using AI-powered automation, ads get your business in front of high-intent audiences across Google’s ecosystem. You maintain control over budget, targeting, and messaging while Google’s algorithms optimise for your conversion goals. Results are instant but stop when you stop paying. SEO is a long-term organic strategy focused on earning visibility through valuable content, technical optimisation, and authority building. It’s essential for sustainable traffic growth and works synergistically with paid campaigns to dominate both paid and organic search results.

How much does it cost to run Google Ads in 2026?

The cost varies significantly based on your industry competitiveness, campaign types, targeting parameters, and business goals. Industries like legal, insurance, and finance typically have higher costs-per-click, while others are more affordable. We work with clients at various budget levels, from $1,500/month to $50,000+ per month. The key is ensuring your budget allows enough data for AI optimisation (typically 30+ conversions per month minimum) and aligns with your expected customer lifetime value.

Why hire an agency instead of managing Google Ads myself?

Google Ads is deceptively complex. While it’s easy to create a campaign, creating one that’s actually profitable requires deep platform knowledge, ongoing attention, and strategic expertise. An agency brings: Experience across industries so you’re not learning expensive lessons with your own money Time savings so you can focus on running your business Strategic expertise in campaign structure, audience targeting, and optimization Ongoing monitoring to catch issues before they waste budget Creative resources for ad copy and design Up-to-date knowledge of new features, best practices, and platform changes Most businesses find that the improved performance and time saved far outweighs the agency cost.

What's the difference between Performance Max and Search campaigns?

Performance Max is Google’s comprehensive campaign type that shows ads across all Google properties (Search, YouTube, Display, Discover, Gmail, Maps) using a single campaign. It’s great for reaching audiences across multiple touchpoints but offers less control over where and how your ads appear.

Search campaigns focus exclusively on text ads in Google search results. They offer more control over keywords, ad copy, and when your ads show, making them ideal for capturing high-intent searches where you want precise control.

Many businesses benefit from running both: Search campaigns for your most important keywords, Performance Max to capture additional opportunities across other platforms.

Why should I choose Digital Nomads HQ for my Google Ads?

Here at Digital Nomads HQ, our team are experienced in creating strategies for businesses across many different industries. We are always focused on helping you achieve your objectives.

Our Google Ads specialists use targeting and other advanced digital marketing strategies to make sure your messages are being delivered to the right people at the right time, so they can deliver the best results possible.

Is hiring a Google Ads professional important for my PPC campaign?

Hiring a Google Ads professional is important if you are considering running a PPC campaign.

Having a team dedicated to running your ads can be a huge timesaver, especially as a business owner. When you sign with an agency, you are investing in expertise and experience that your in-house team may not have.

Other benefits of hiring digital marketing specialists include having someone to manage and optimise your ad budget, as well as monitor your campaign and suggest improvements.

Which is better, Google Ads or Meta Ads?

Google Ads and Meta Ads are both effective ad platforms and can work well by themselves as well as together.

Google ads target consumers who are actively searching for or are interested in your products or services.

Meta ads, on the other hand, are great for targeting specific groups of people depending on their age, interest, location and more.

How long does it take to see results from Google Ads?

You’ll see clicks and website traffic almost immediately… often within hours of launching. However, meaningful, optimised results take time:

Week 1-2: Initial traffic and early conversions

Week 3-4: Enough data to identify trends and make initial optimisations

Month 2: Clearer performance patterns emerge, optimisation accelerates

Month 3: Campaigns reach stable, efficient performance

The timeline depends on your budget (higher budgets generate data faster) and conversion volume. Patience is important… campaigns need time to gather data and for our paid specialists to optimise. Making too many changes too quickly prevents you from learning what actually works.