What is Voice Search?
Voice search uses spoken commands to perform searches via search engines, websites, or apps. It utilises voice recognition technology to convert spoken language into text-based queries. Popular voice-activated tools include Google Assistant, Apple’s Siri, Amazon Alexa, and Microsoft’s Cortana.
Rather than typing out questions or keywords, users simply speak into their devices to get results, making the search process faster and more convenient.
Importance of Voice Search
Voice search usage has seen a sharp rise, with more people opting to use their voices to perform searches, especially on mobile devices. This growth is driven by its ease of use, speed, and accessibility. For many, specifically those with physical limitations or a lack of technical skills, voice search is a user-friendly way to interact with technology.
Additionally, voice search is becoming increasingly integrated with smart devices, allowing users to search for information, make purchases, or control their homes via smart speakers without lifting a finger.
How Does Voice Search Affect SEO?
The rise of voice search has introduced a shift in how users phrase their search queries. Spoken queries tend to be longer, more conversational, and often take the form of complete questions. This shift impacts SEO by requiring businesses to optimise their content for natural, conversational language and long-tail keywords.
In addition, voice search plays a key role in local search. For instance, users are more likely to ask voice assistants for location-based services, such as “Where’s the nearest coffee shop?” Optimising content for local SEO and voice search ensure businesses stay visible as these trends continue to grow.
Failing to account for voice search optimisation could lead to missing out on a large segment of potential traffic, as more users shift toward this search method.
