What is a Search Term?
A search term is simply the word or phrase you type into a search engine (like Google or Bing) when you’re looking for information. It’s how you tell the search engine what you want to find. For example, if you’re looking for the best pizza places in town, you might enter “best pizza near me” into Google.
With almost 9 billion searches each day on Google, search terms can vary widely. They can be as simple as a single word, like “shoes,” or a longer phrase, such as “how to train a puppy.”
There are two main types of search terms:
- Short-Tail Search Terms: These are usually one or two words long and are very broad. For example, “weather” or “running shoes.” While they can generate a lot of traffic, they often lead to more general results and are more competitive, making them more difficult to rank for.
- Long-Tail Search Terms: These are typically longer phrases, like “best running shoes for flat feet” or “how to make a chocolate cake from scratch.” They might have less traffic, but they usually attract more targeted visitors who are looking for specific information.
Keyword Vs Search Terms: Are They The Same?
While often used interchangeably, there is a distinct difference between a search term and a keyword.
- Search Term: This is what a user will insert into a search bar or search box when browsing the internet or looking for information.
- Keyword: This is a term (or set of terms) that an SEO, marketer or website owner will target in both paid and organic search campaigns.
Why Are Search Terms Important?
Understanding search terms super important for anyone creating content online. By knowing what terms people are searching for, you can tailor your content and website to meet their needs, making it easier for them to find you and what you have to offer.
But! Don’t forget to consider the intent behind a user’s search term. It’s no use optimising your content and website for just any search term—if it doesn’t match what users are really looking for, it won’t help (them or you!). For example, if someone searches for “buy new shoes,” they’re probably looking for an online store, not a blog post about shoe fashion trends. Matching your content to the search intent behind the term is key to ensuring your audience finds the right information or product on your site.
