SEO Glossary

TrustRank is an algorithm that was to help identify and filter out low-quality or spammy websites from search results.

Transport Layer Security, or TLS, is a protocol that ensures data is securely transmitted over the internet.

A transactional query is a search term used by someone who is looking to make a purchase, but have not decided where to get it from.

Topical relevance refers to how closely your content aligns with a specific subject or topic.

Open graph meta tags are snippets of code that are used to determine how a website is displayed when links are shared on social media and instant messaging apps.

On-page SEO refers to the process of optimising individual web pages to improve their rankings on search engines and attract more organic traffic.