SEO Glossary

A Comprehensive Guide to Understanding SEO: All the Essential Terms and Acronyms Explained to Help You Improve Your Website’s Search Engine Performance

TrustRank

TrustRank is an algorithm that was to help identify and filter out low-quality or spammy websites from search results.

Transport Layer Security (TLS)

Transport Layer Security, or TLS, is a protocol that ensures data is securely transmitted over the internet.

Transactional Query

A transactional query is a search term used by someone who is looking to make a purchase, but have not decided where to get it from.

Topical Relevance

Topical relevance refers to how closely your content aligns with a specific subject or topic.

Open Graph Meta Tags

Open graph meta tags are snippets of code that are used to determine how a website is displayed when links are shared on social media and instant messaging apps.

On-Page SEO

On-page SEO refers to the process of optimising individual web pages to improve their rankings on search engines and attract more organic traffic.

Vertical Search

User Intent

URL Slug

Unnatural Links

Universal Search

Top-Level Domain (TLD)

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