Natural Links – What Are They?
A natural link—also referred to as an organic link, earned link, or editorial link—is an external link created voluntarily by one website, pointing to another based on the relevance and usefulness of the content for readers. These links arise without the influence of link-building strategies, including even white-hat techniques like guest posting or email outreach.
According to Google’s guidelines, natural links are regarded as the most valuable type of link a website can acquire, as they are viewed as endorsements of the quality and utility of the linked content. However, it can sometimes be challenging to distinguish objectively between a natural link and a built link.
How to Get Natural Links
To acquire natural links, the most effective strategy is to create content that people genuinely want to recommend and link to. This involves producing high-quality, informative, and engaging content tailored to your target audience’s needs and interests.
Here are some key steps to improve your chances of earning natural links:
- Focus on Quality and Relevance: Ensure that your content is well-researched, insightful, and relevant to current trends and topics within your industry. Infographics, free tools, in-depth guides, and case studies are often highly shareable formats.
- Promote Your Content: Of course, creating great content is important; however, effective distribution and promotion are equally important. Utilise channels to share your work, including:
- Social Media: Share your content across your social media platforms to reach a broader audience.
- Email Newsletters: Send updates to your subscribers, highlighting your latest posts or valuable resources.
- SEO Optimisation: Optimise your content for search engines to improve visibility and drive organic traffic.
- User-Generated Content: Encourage your audience to create content around your brand, such as testimonials, reviews, or social media posts. This can lead to organic links from users who are excited to share their experiences.
- Stay Active and Consistent: Regularly producing and promoting high-quality content can keep you on the radar of other webmasters, increasing the likelihood of earning natural links over time.
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