What is NAP?
NAP stands for Name, Address, and Phone Number, essential details in a business’s online profile. These elements are at the heart of local SEO, which aims to optimise a business’s online presence to attract more customers from relevant local searches.
Importance of NAP
Here is a breakdown of why NAP is important (especially for local SEO).
Local Search Rankings
Accurate and consistent NAP information enhances your business’s visibility in local search results, as search engines like Google use NAP details to assess a business’s legitimacy and relevance. Consistency across listings and directories signals to Google that your business is established and trustworthy.
Online Directories and Citations
Listing your NAP information in various online directories (such as Yelp or other local business directories) helps build citations. These citations—mentions of your business’s NAP on other websites—are key to local search rankings.
Google Business Profile (GBP)
For Google, maintaining accurate and up-to-date NAP information on your Google Business Profile is key, as this directly influences your visibility in Google Maps and local search results.
Customer Trust and Experience
Providing accurate NAP information gives potential customers the correct details to contact or visit your business, which is important for customer service and building trust.
