What is Local Business Schema?
LocalBusiness Schema markup is a type of structured data used on websites that provides Google with specific information about the running of a local business. This information will depend on the type of business but generally will include the address, working hours, price range, menu, contact information, and more.
This information is formatted in a specific way that is outlined in the Schema.org website guidelines, generally in a JSON-LD format. This information is easy for Google to read and index, helping local businesses appear in local search results on Google Maps.
Here’s an example of the structured data that Digital Nomads HQ uses for LocalBusiness:
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “LocalBusiness”,
“name”: “Digital Marketing Sunshine Coast”,
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “208/45 Brisbane Road”,
“addressLocality”: “Mooloolaba”,
“addressRegion”: “Queensland”,
“postalCode”: “4557”,
“addressCountry”: “AU”
},
“telephone”: “1300633100”,
“openingHours”: “Mo-Fr 08:30-17:00”,
“url”: “https://digitalnomadshq.com.au/”
}
</script>
Why Digital Nomads HQ Includes It in Client Campaigns
At Digital Nomads HQ (DNHQ), Local Business Schema is a non-negotiable standard in our SearchLight™ SEO framework. We don’t just use it to “tick a box”; we use it to give our clients a competitive advantage in three key areas:
Dominating the “Local Pack”: For our local clients (tradies, medical clinics, hospitality), appearing in the top 3 map results is critical. We use schema to explicitly tell Google, “This business is located here and serves this specific area,” which directly boosts the likelihood of appearing in these high-value geographic results.
Controlling the Brand Narrative: Schema allows us to dictate exactly what information Google displays. By marking up reviews, price ranges, and opening hours, we ensure that when a potential customer finds you, they see a “rich snippet” a detailed listing that looks more professional and trustworthy than a standard text link. This improved appearance creates a higher Click-Through Rate (CTR).
Future-Proofing for Voice Search: When users ask Siri or Google Assistant, “Find a plumber near me open now,” the device relies on structured data to find the answer. By implementing robust schema, we position our clients to be the “best answer” for these voice-driven queries, ensuring they don’t lose ground as search behavior evolves.
DNHQ Strategy Note: We often implement “nested” schema, which links your Local Business data with your social profiles and reviews. This connects the dots for Google, verifying that your Facebook, Instagram, and website all belong to the same authoritative entity.
Looking to create Schema and embed this yourself? Try our Free Schema Markup Generator
