What Is Content Gap Analysis?
A content gap analysis is a strategy used in content marketing or SEO to specifically identify missing or irrelevant topics on a website or web page. The process involves comparing your content with competitors content to identify areas where they are outperforming your content.
By addressing these gaps, businesses can develop a comprehensive content strategy that better speaks to their target audience. The key component behind content gap analysis is that by addressing and adding in content that is missing on the page, it improves keyword targeting and ultimately rankings and organic traffic.
