Tapping into SEO Success


Campaign Timeframe

6 Month SEO Campaign
Water Smart Plumbing SEO Case Study by Digital Nomads HQ


Water Smart Plumbing is your trusted provider of affordable plumbing solutions to clients across the Sunshine Coast. As licensed plumbers and drainers with over 25 years of industry experience, they take pride in delivering top-notch services for residential, commercial and industrial properties alike. Water Smart Plumbing are owner-operated, ensuring that every client receives professional care and high-quality service they can rely on.

The Brief

Water Smart Plumbing recognised the crucial importance of having a strong online presence in today’s digital landscape. Despite being a trusted local plumber in Sunshine Coast, they understood that without a robust SEO strategy, they risked being overshadowed by competitors in online search results.

Their main objectives were clear: to increase visibility among potential customers searching for plumbing services in their area, to establish authority in the local market, and to drive more qualified leads to their website. Water Smart Plumbing sought help with their SEO to ensure that they could effectively reach and engage with their target audience, ultimately driving business growth and solidifying their position as the go-to plumbing service provider in Sunshine Coast.

The Strategy

Water Smart Plumbing were looking to grow their website, attract more traffic and improve their SERP rankings in their highly competitive local industry. That is why they partnered with the expert team at Digital Nomads HQ to help achieve these goals.

Our primary focus was on acquiring and improving rankings for relevant keywords, attracting their target audience through organic search, and optimising on-page content to improve user experience and search engine visibility.

Copy Optimisation

After conducting a thorough analysis of Water Smart Plumbing’s existing website content, we identified several opportunities to strategically integrate relevant keywords naturally into the copy, ensuring that it resonated with Water Smart Plumbing’s readers.

Our team revamped meta titles, meta descriptions, headers, and body content to enhance relevance, readability, and engagement. By optimising and enriching the website’s copy, we aimed to improve search engine rankings and attract more qualified traffic to the website.

Comprehensive External Authority Building

Through our extensive network, we secured valuable backlinks pointing to Water Smart Plumbing’s website. By building a diverse portfolio of authoritative backlinks, we aimed to enhance Water Smart Plumbing’s website authority and credibility in the eyes of search engines, ultimately improving its rankings in SERPs.

Internal Link Building

Here, we strategically placed relevant anchor text links within the website’s content to connect related pages and establish logical pathways for users to navigate the site. In doing so, we enhanced user experience, encouraged deeper exploration of the website, and distributed link equity effectively.

Location Page Creation

Given the importance of local search visibility for a business like Water Smart Plumbing, we created location-specific landing pages tailored to target audiences in key service areas. These pages provided valuable information about plumbing services available in each location, including service areas, contact information, testimonials, and more.

By optimising these location pages for relevant local keywords and incorporating schema markup, we aimed to enhance local SEO efforts and improve visibility in local search results. This approach helped Water Smart Plumbing attract nearby customers actively seeking plumbing services, driving more relevant leads and conversions.

The Results

Overall, this SEO campaign with Water Smart Plumbing yielded exceptional results, demonstrating the power of strategic SEO in driving business growth and success. Our approach saw a notable increase in website traffic, driven by optimised on-page content, strategic acquisition of high-quality backlinks, and refined local SEO tactics.

By optimizing website content, streamlining navigation, and crafting location-specific landing pages, we significantly improved visibility in search engine results pages (SERPs), securing a number of page 1 rankings for key search terms and enhancing the business’s online presence.


Increase In Keyword Position


Increase In SERP Impressions

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