A Journey to the Top of Search Results


Campaign Timeframe

12 Month SEO Campaign
Sleepy Lagoon Motel SEO Case Study by Digital Nomads HQ


Nestled in the heart of Tin Can Bay, Sleepy Lagoon Motel is a local for self-catering holiday accommodation where comfort meets coastal charm. Established in 2004, and following a full refurbishment in 2014, the motel boasts a diverse range of comfortable lodging options for guests – from 24 semi-self-contained air-conditioned cabins, a three-bedroom holiday house, and two newly constructed holiday villas. Sleepy Lagoon Motel is conveniently located, offering guests easy access to Tin Can Bay’s most iconic attractions. From the enchanting dolphin feeding experiences to a selection of thrilling ocean adventures. With panoramic views, pristine beaches, and indulgent restaurants, guests are assured an unforgettable stay.

The Brief

As a local business Sleepy Lagoon Motel sought to position themselves as the go-to accommodation choice in Tin Can Bay among both locals and travellers and ultimately drive bookings. This meant improving their visibility and positioning in the SERPs for both their website and Google My Business profile, ensuring that they would be easily discoverable by anyone seeking accommodation options or activities in the area.

The Strategy

Our SEO strategy for Sleepy Lagoon Motel focused on building upon its already established website to provide an excellent foundation for on-going optimisation and content creation. With a thorough assessment, we utilised the following in our campaign:

Keyword Research and Targeting

After conducting comprehensive keyword research, we identified a number of key terms and phrases relevant to Sleepy Lagoon Motel’s target audience. By strategically targeting these keywords throughout the website, we aimed to enhance visibility and attract qualified traffic.

Content Expansion and Optimisation

With a keyword strategy in hand, we focused on content expansion and optimisation, enriching Sleepy Lagoon Motel’s website with valuable and engaging content. By optimising existing pages and creating new content tailored to the needs of their audience, we aimed to improve relevance and authority in search engine rankings.

Enhancing Navigation and User Experience

To enhance website navigation and user experience, we implemented extensive internal linking strategies to connect relevant pages within the site. Additionally, we looked to further improve user experience and accessibility, by updating Sleepy Lagoon Motel’s page layout to ensure optimal viewing across devices and screen sizes. By prioritising responsive design and user-friendly navigation, we aimed to deliver an exceptional browsing experience for all visitors.

Informative Blog Creation and Local Guides

In addition to our optimisation efforts, we also initiated a monthly blog to produce informative and engaging content that resonated with Sleepy Lagoon Motel’s audience. Through this blog, we aimed to provide valuable insights, travel tips, and local recommendations to enhance visitors’ experiences in Tin Can Bay and its surroundings.

Amplifying Local Presence With Google My Business

As a local business, establishing a robust presence on Google My Business (GMB) was essential. With the majority of travellers turning to Google for information about accommodations, attractions, and dining options, optimizing our GMB profile was paramount to ensure visibility in local search results. Here we ensured that all information on the profile was accurate, up-to-date, and consistent with the motel’s branding as well as regularly posting updates about promotions, events, and special offers to keep the audience informed and interested.

External Authority Building and Local Citations

Lastly, we focused on building external authority and credibility for Sleepy Lagoon Motel through strategic link building initiatives and local citation development. By securing mentions and backlinks from our extensive network of reputable sources, we aimed to bolster their online reputation and authority in their industry.

The Results

Thanks to our successful external link building efforts, Sleepy Lagoon Motel has garnered a number of quality backlinks that not only drive traffic but has significantly bolstered Sleepy Lagoon Motel’s online presence and credibility.

Our keyword research and optimisation efforts have propelled Sleepy Lagoon Motel to the top of search engine results pages (SERPs) for a variety of high-volume keywords. These include key phrases such as “sleepy lagoon motel,” “sleepy lagoon tin can bay,” “tin can bay villas,” “what to do in tin can bay,” “cabins tin can bay,” and “tin can bay accommodation.”

As a result, Sleepy Lagoon Motel has achieved remarkable metrics, including over 5.4k clicks and 282k impressions. These numbers speak to the effectiveness of our SEO strategies in driving traffic and increasing visibility for the accommodation. At the end of their campaign, Sleepy Lagoon Motel held an impressive 70.9% share of the traffic within its target market, solidifying its position as a leading accommodation choice in Tin Can Bay.

The team at Digital Nomads do a fantastic job helping us with anything IT whether it is a quick problem fix, longer term SEO ranking achievement, social media management or innovation on our website. They always respond quickly to provide what we need and at the same time are a pleasure to work with. Well Done Chris and Jodi and the entire team

- Jenny Gray


Increase in Organic Traffic


Increase in Keywords


Increase in Top 10 Keywords

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