Elevating Reach & Results



Campaign Timeframe

6 Month SEO Campaign
Shine Social & Communities SEO Social & Content Insight


Shine Social & Communitiesis an NDIS Mental Health & Disability Support provider who operates with the mission to provide support and opportunities for all individuals to reach their full potential, regardless of their abilities and circumstances. With dedicated teams located in Dubbo and on the Sunshine Coast, Shine offers a comprehensive range of programs and support services that are designed to be person-centred, holistic, and solution-focused, ensuring that each individual receives the tailored support they need to thrive. Shine boasts a robust network of resources and support systems, ensuring that clients have access to the necessary tools and assistance to navigate their unique journey. Their services include Supported Independent Living, NDIS support coordination, Individual support, Supported Employment services, and initiatives, as well as Short-term accommodation solutions.

The Brief

As an NDIS service provider in the Sunshine Coast, Sine Social is committed to delivering top-notch support and services to individuals with disabilities. However, despite their dedication, they recognised the need to enhance their online presence to reach a broader audience and better serve their community.

To achieve this, Shine Social And Communities sought SEO services to address several key objectives. Their goals included improving keyword rankings, identifying new opportunities for outreach, and addressing a number of technical issues and visual discrepancies on their website.

The Strategy

Our SEO strategy for Shine Social began with a comprehensive audit of their current website and online presence. This involved analysing their website’s performance and investigating competitors within their industry. From this analysis, we developed a detailed plan of action that included:

Homepage Redesign

One key aspect of our strategy was to redesign Shine’s homepage to enhance user experience and prominently showcase their primary services. This targeted approach aimed to address areas where Shine’s online presence was weakest, ensuring that visitors could easily navigate to the services they needed.

Technical Optimisation

After our website audit, we identified a number of technical issues that were detrimental to Shine’s current online presence and search engine visibility. These issues included inefficient sitemap structure, difficult to navigate menu and footers, inefficient heading hierarchy and more.

To address these challenges streamlined Shine’s sitemap structure, removed redundant sitemaps, standardised the URL structure, and enhanced website navigation to ensure a smoother user experience.

Content Creation

To highlight Shine’s offerings in specific areas, we created individual service location pages. By tailoring content to speak directly to the services provided and the locations served, we aimed to improve relevance and attract more targeted organic traffic.

In addition to this, we implemented monthly blog posts to further enrich Shine’s online presence and provide valuable insights to its audience. This also served as a powerful tool to target long-tail keywords, expand Shine’s keyword reach and attract highly targeted organic traffic interested in NDIS services.

On-Page Optimisation

Throughout the process, we implemented various on-page SEO techniques, including optimising heading hierarchy and improving copywriting and content to better align with targeted keywords and user intent.

Backlink Profile Development

We also focused on diversifying Shine’s backlink profile by targeting a range of reputable websites and industry-specific platforms. This approach involved identifying relevant directories, forums, and community websites within the NDIS service provider sector where Shine could establish a presence and acquire valuable backlinks.

The Results

With a custom-tailored SEO strategy, we propelled Shine Social And Communities to new heights in the Sunshine Coast’s competitive NDIS industry. By optimising their website’s technical elements, crafting laser-focused content, and building a robust backlink profile, we not only boosted their search engine rankings but also boosted their online visibility and credibility. This, in turn, resulted in a surge of organic traffic and user engagement.


Increase In Rankings


Increase In Organic Sessions


Increase In Impressions

Address: 208/45 Brisbane Road, Mooloolaba, QLD 4557

Hours: Monday - Friday 8:30am - 5pm AEST

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