Enhancing Online Presence



Campaign Timeframe

3 Month SEO/Paid Campaign
Sellcon SEO Case Study by Digital Nomads HQ


Sellcon is a trusted, fully licensed demolition contractor serving the Sunshine Coast and surrounding areas. Committed to delivering hassle-free services, the Sellcon team takes pride in completing projects on time and within budget. Their expertise extends across the Sunshine Coast, Gympie, and North Brisbane, collaborating with homeowners, builders, electricians, plumbers, councils, and developers to achieve outstanding results.

The Brief

Sellcon partnered with Digital Nomads HQ to boost their online presence through Google Ads and SEO services, recognising the potential benefits these services could offer. They aimed to increase visibility by positioning their ads at the top of search results for relevant keywords, ensuring that potential customers actively seeking demolition services in their area would easily find them.

Furthermore, Sellcon sought to enhance their brand awareness and credibility by maintaining a consistent presence in search results through Google Ads and SEO. This strategic approach would position them as a preferred choice for demolition services, ultimately driving more traffic to their website and increasing the likelihood of converting visitors into leads and customers.

The Strategy

To achieve Sellcon’s goals, Digital Nomads HQ initiated a comprehensive process that involved several key steps. Firstly, we conducted thorough keyword research to identify the most relevant and high-performing keywords for Sellcon’s services. This research guided the development of targeted Google Ads campaigns aimed at reaching potential customers searching for demolition services in Sellcon’s target areas.

Next, we optimised Sellcon’s website for SEO by implementing on-page and technical SEO best practices. This included optimising meta tags, headers, and content to improve organic search visibility. Additionally, we focused on creating high-quality, relevant content that resonated with Sellcon’s target audience and addressed their specific needs and pain points.

In tandem with these efforts, we crafted compelling ad copy for Sellcon’s Google Ads campaigns, highlighting their unique selling points and encouraging users to click through to their website. We also implemented advanced targeting strategies to ensure that Sellcon’s ads were shown to users most likely to convert, based on factors such as location, device, and browsing behavior.

Moreover, we continuously monitored and analysed the performance of Sellcon’s Google Ads campaigns and SEO efforts, making data-driven adjustments to optimize performance and maximise ROI. This included refining keyword targeting, ad copy, and landing pages to improve click-through rates and conversions.

Throughout the process, we maintained open communication with Sellcon, providing regular updates and reports on campaign performance and discussing any adjustments or optimizations needed to achieve their goals. By leveraging a combination of Google Ads and SEO strategies tailored to Sellcon’s specific needs, Digital Nomads HQ was able to significantly enhance Sellcon’s online visibility, drive targeted traffic to their website, and ultimately, generate more leads and conversions for their demolition services.

The Results

Over the past six months, our Google Ads efforts have resulted in over 100 conversions, representing a 5700% increase compared to the previous six months. Impressively, this increase was achieved with only a 23% increase in ad spend, demonstrating the effectiveness and efficiency of our campaigns.

Furthermore, our SEO efforts have shown significant improvement, with organic keywords increasing by 12% over the past year. This increase in organic visibility has not only driven more traffic to Sellcon’s website but has also helped enhance their brand awareness and credibility in the demolition services industry.

Overall, Digital Nomads HQ’s strategic approach to Google Ads and SEO has delivered exceptional results for Sellcon, helping them achieve their goals of increasing visibility, driving targeted traffic, and generating more leads and conversions. We are proud to have been able to deliver such outstanding outcomes and look forward to continuing our partnership with Sellcon to further enhance their online presence and business success.


Increase In Keywords

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