A Digital Transformation For Online Growth

Industry

Services

Campaign Timeframe

6 Month SEO Campaign
Sapphire Support SEO and Meta Ads Case Study By Digital Nomads HQ

Introduction

Sapphire Support are a leading NDIS service provider that specialise in person-cantered disability and mental health care services on the Sunshine Coast. Committed to fostering independence and empowerment, Sapphire Support tailors its offerings to meet the unique needs of individuals with disabilities. With a steadfast to its mission, Sapphire Support continues to make a positive impact in the lives of individuals with disabilities, providing compassionate care and support that truly makes a difference.

The Brief

As a reputable NDIS service provider, Sapphire Support sought an SEO partner that truly understood their core values and could deliver tangible results. They sought to enhance their standing within the industry, elevate awareness of their local services and accommodation vacancies, and ultimately attract more clients.

However, their vison extended beyond qualitative growth, and wanted to establish themselves as more than just another NDIS provider – they wanted to showcase their commitment to showcasing their genuine care and dedication to improving the lives and independence of their clients.

The Strategy

When creating an SEO strategy tailored to Sapphire Support’s unique vision and values, we embarked on a multifaceted approach aimed at enhancing their online presence and solidifying their position as a  leader in the NDIS industry.

Streamlining Site Structure

Firstly, we revamped their site structure, streamlining navigation and decluttering pages to enhance user experience and facilitate easy access to vital information. This not only improved the overall functionality of the website but also laid a solid foundation for our subsequent optimisation efforts.

Creating Location-Specific Pages:

As a local provider, we focused on creating location-specific pages to amplify awareness of Sapphire Support’s local services and Supported independent accommodation vacancies. By optimising these pages with targeted keywords and relevant content, we ensured maximum visibility within their target service locations.

Enriching Copy and Humanising Approach

Enriching the copy across the website was another key aspect of our strategy. We created compelling, informative content across the website, showcasing Sapphire Support’s services while highlighting their commitment to improving the lives and independence of their clients. This humanised approach resonated deeply with their audience, fostering trust and credibility.

Implementing Technical SEO Elements

On the technical end of our strategy, we implemented essential SEO elements such as image optimisation, title tags, and meta descriptions (among other elements) to enhance search engine visibility and drive organic traffic to Sapphire Support’s website.

Building a Robust Backlinking Strategy

Lastly, we devised a robust backlinking strategy, conducting a comprehensive backlink audit and leveraging our extensive network to acquire new link opportunities. This proactive approach strengthened Sapphire Support’s authority within the industry and reinforced their position as a trusted NDIS provider.

Identifying and Optimising for Keywords

Throughout the process, we meticulously identified keyword opportunities and optimised content to capitalise on these insights, ensuring maximum exposure and relevance in search engine results.

The Results

With a strategic approach tailored to their unique values and goals, we achieved remarkable results that transformed their online presence.

Securing top positions for key terms such as “supported independent living” and “disability support services”, Sapphire Support now boasts prominent placements on the first page of search engine results. This significantly boosted their online visibility, ensuring they were easily discoverable by individuals seeking their services.

As a result, we saw a notable increase across overall traffic and sessions, amplifying Sapphire Support’s visibility and fostering meaningful engagement with their target audience.

Since working with Digital Nomads, our business has been flowing better. Thanks to their digital marketing efforts, we’re seeing more leads coming in from Facebook, and our business is growing. We wouldn’t have been able to get those results without their help.

Now, various staff members are constantly contacting new leads, either for recruitment, support workers, or potential clients. Most of these people have found us through our website, demonstrating that Digital Nomads’ SEO efforts also work well for us. Others have told us that they’ve found us through our Facebook Ads, which is great.

Digital Nomads’ professionalism and approach is outstanding. They work very well as a team, and their internal communication is very good. Whenever someone from their team is away, they ensure that their replacement understands where we’re at. Overall, their team feels like a well-oiled machine, which is very helpful for us whenever we need to touch base with them.

I would highly recommend them to any business – in actual fact, if I could give them 10 stars, I would! Thank you team!

- Karen Poole

21+

First Page Ranking Keywords

55%

Increase In Impressions

25%

Increase In Traffic

Address: 208/45 Brisbane Road, Mooloolaba, QLD 4557

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