A Digital Transformation For Online Growth

Industry

Services

Campaign Timeframe

6 Month SEO Campaign
Sapphire Support SEO and Meta Ads Case Study By Digital Nomads HQ

Introduction

Sapphire Support are a leading NDIS service provider that specialise in person-cantered disability and mental health care services on the Sunshine Coast. Committed to fostering independence and empowerment, Sapphire Support tailors its offerings to meet the unique needs of individuals with disabilities. With a steadfast to its mission, Sapphire Support continues to make a positive impact in the lives of individuals with disabilities, providing compassionate care and support that truly makes a difference.

The Brief

As a reputable NDIS service provider, Sapphire Support sought an SEO partner that truly understood their core values and could deliver tangible results. They sought to enhance their standing within the industry, elevate awareness of their local services and accommodation vacancies, and ultimately attract more clients.

However, their vison extended beyond qualitative growth, and wanted to establish themselves as more than just another NDIS provider – they wanted to showcase their commitment to showcasing their genuine care and dedication to improving the lives and independence of their clients.

The Strategy

When creating an SEO strategy tailored to Sapphire Support’s unique vision and values, we embarked on a multifaceted approach aimed at enhancing their online presence and solidifying their position as a  leader in the NDIS industry.

Streamlining Site Structure

Firstly, we revamped their site structure, streamlining navigation and decluttering pages to enhance user experience and facilitate easy access to vital information. This not only improved the overall functionality of the website but also laid a solid foundation for our subsequent optimisation efforts.

Creating Location-Specific Pages:

As a local provider, we focused on creating location-specific pages to amplify awareness of Sapphire Support’s local services and Supported independent accommodation vacancies. By optimising these pages with targeted keywords and relevant content, we ensured maximum visibility within their target service locations.

Enriching Copy and Humanising Approach

Enriching the copy across the website was another key aspect of our strategy. We created compelling, informative content across the website, showcasing Sapphire Support’s services while highlighting their commitment to improving the lives and independence of their clients. This humanised approach resonated deeply with their audience, fostering trust and credibility.

Implementing Technical SEO Elements

On the technical end of our strategy, we implemented essential SEO elements such as image optimisation, title tags, and meta descriptions (among other elements) to enhance search engine visibility and drive organic traffic to Sapphire Support’s website.

Building a Robust Backlinking Strategy

Lastly, we devised a robust backlinking strategy, conducting a comprehensive backlink audit and leveraging our extensive network to acquire new link opportunities. This proactive approach strengthened Sapphire Support’s authority within the industry and reinforced their position as a trusted NDIS provider.

Identifying and Optimising for Keywords

Throughout the process, we meticulously identified keyword opportunities and optimised content to capitalise on these insights, ensuring maximum exposure and relevance in search engine results.

The Results

With a strategic approach tailored to their unique values and goals, we achieved remarkable results that transformed their online presence.

Securing top positions for key terms such as “supported independent living” and “disability support services”, Sapphire Support now boasts prominent placements on the first page of search engine results. This significantly boosted their online visibility, ensuring they were easily discoverable by individuals seeking their services.

As a result, we saw a notable increase across overall traffic and sessions, amplifying Sapphire Support’s visibility and fostering meaningful engagement with their target audience.

21+

First Page Ranking Keywords

55%

Increase In Impressions

25%

Increase In Traffic

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