Elevating brand presence and drive reservations

For Junction Moama, our strategy aimed to enhance their brand presence and drive reservations while engaging the local community. We proposed a strategic approach using Facebook and Instagram, leveraging captivating visuals, engaging content, and geo-targeted ads. We aimed to showcase the restaurant’s unique offerings to the local community and entice potential diners through Instagram’s visual appeal.

To achieve this, we developed a comprehensive plan that involved showcasing menu items, beverages, venue ambience, special events, seasonal occasions, and the talented team. This approach was designed to increase table reservations and bookings by highlighting Junction Moama’s key selling points.

We also made media and content recommendations to support our strategy, including using high-quality images and videos to showcase the visually appealing dishes, elegant ambience, and friendly staff. We incorporated compelling descriptions and testimonials to evoke desire and create a sense of anticipation among potential customers. Additionally, we highlighted the unique features and offerings of Junction Moama, such as locally sourced ingredients or signature dishes/cocktails, to engage the audience and create an authentic connection with the brand.

In terms of targeting, we focused on 18+ individuals who demographically or socially fit Junction Moama’s dining & bar experience. Our target audience was primarily located within the region and surrounding towns within a 30-minute to 1-hour driving distance. This precise targeting ensured that our efforts were directed towards those most likely to convert into customers.