From Timber to Top Rankings


Campaign Timeframe

3+ Year SEO Campaign
Gowan Lea Timbers SEO Case Study by Digital Nomads HQ


Gowan Lea Timbers are an independent timber and building supplies merchant based on Queensland’s Sunshine Coast with a remarkable 25-year history. Gowan Lea Timbers is renowned for its superior hardwoods and comprehensive range of timber and building products, including pine framing, plywood, engineered timber, and certified timber, among others.

The Brief

Gowan Lea Timbers approached Digital Nomads HQ for SEO services to amplify their online visibility and expand their audience reach. Despite their solid reputation and loyal clientele, Gowan Lea Timbers recognised the potential to further strengthen their digital presence and attract a broader customer base. Our team at Digital Nomads HQ understood their goals and devised a tailored SEO strategy to enhance their search engine rankings and drive more organic traffic to their website.

Through our collaboration, we aimed to elevate Gowan Lea Timbers’ online visibility and ensure that their products and services were easily discoverable by potential customers searching for timber and building supplies. By optimising their website and content, we aimed to improve their search engine rankings for relevant keywords, ultimately increasing their chances of reaching and engaging with a wider audience. Our goal was to help Gowan Lea Timbers stay competitive online, establish themselves as a leader in the industry, and drive more targeted traffic to their website, leading to increased conversions and revenue.

The Strategy

To enhance Gowan Lea Timbers’ online visibility and reach, Digital Nomads HQ devised a comprehensive SEO strategy focused on authority building, on-page optimisation, keyword ranking and tracking, and competitor research.

First, we conducted thorough competitor research to identify keyword opportunities and strategies used by competitors. This analysis helped us understand the competitive landscape and identify areas where Gowan Lea Timbers could improve its SEO efforts.

Next, we performed on-page optimisation to ensure that Gowan Lea Timbers’ website was optimized for relevant keywords. This included optimising meta tags, headers, and content to improve the site’s visibility in search engine results pages (SERPs).

We also implemented a keyword ranking and tracking system to monitor the performance of Gowan Lea Timbers’ website in search results. This allowed us to track the progress of our SEO efforts and make adjustments as needed to improve rankings.

Additionally, we focused on authority building by acquiring high-quality backlinks from reputable websites. This helped to improve Gowan Lea Timbers’ website authority and increase its visibility in search results.

Throughout the process, we provided Gowan Lea Timbers with monthly reports and access to a live dashboard for daily updates on their SEO performance. This allowed them to track the progress of our efforts and see the impact of our work in real time.

The Results

Through our strategic SEO efforts, Gowan Lea Timbers has experienced significant growth in online visibility and traffic. Year on year, we have achieved remarkable increases in keyword rankings. In our first year working together, from 2021 to 2022, we boosted keywords by an impressive 277%. Over the last year, organic keywords have continued to climb, increasing by a substantial 29%.

These improvements in keyword rankings have translated into tangible results for Gowan Lea Timbers. Organic traffic to their website has surged by an impressive 68% in the past year alone. Furthermore, our efforts have resulted in a 30% increase in new external links to the site, further boosting its authority and visibility.

Overall, our collaboration with Gowan Lea Timbers has been incredibly successful, driving significant growth in organic traffic and keyword rankings. These results demonstrate the effectiveness of our SEO strategy and the positive impact it has had on Gowan Lea Timbers’ online presence and business growth.


Increase In Organic Traffic


Increase In Keywords In First 12 Months

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