Transforming Emmerson Locksmiths' Online Presence



Campaign Timeframe

3 Month Paid Campaign
Emmerson Locksmiths Web Design and SEO Case Study by Digital Nomads HQ


Emmerson Locksmiths has 12 years of experience in commercial locksmith services. Their experienced team specialises in a wide range of locksmith services, including key systems, car keys, lock repairs, security solutions, and more. Whether you need a new lock installed, a replacement for lost keys or key cutting for your property, their local locksmiths are available to provide affordable service tailored to your needs.

The Brief

Emmerson Locksmiths approached Digital Nomads with the goal of enhancing their online visibility and reaching more potential customers. They recognized the power of Google Ads in increasing their visibility and wanted to ensure that their services appeared at the top of search results when people in their area were looking for locksmith services. By leveraging Google Ads, Emmerson Locksmiths aimed to improve their chances of being contacted by interested individuals and to stand out from competitors in the competitive locksmith services market.

One of the key objectives for Emmerson Locksmiths was to benefit from the precise targeting capabilities of Google Ads. They wanted to show their ads to users in specific locations or those searching for specific keywords related to their services. This targeted approach would allow them to reach their desired audience more effectively, potentially leading to an increase in inquiries and conversions.

Emmerson Locksmiths also sought to achieve quick results through their Google Ads campaigns. Unlike SEO, which can take time to see significant results, they wanted to generate immediate traffic to their website. This approach would help them quickly boost their online presence and attract more customers.

The Strategy

Digital Nomads crafted a targeted Google Ads campaign for Emmerson Locksmiths, focusing on maximising their online visibility and attracting potential customers. The process began with comprehensive research into Emmerson Locksmiths’ target market and competitors, enabling us to identify relevant keywords and develop a tailored advertising strategy.

We created compelling ad copy that emphasised Emmerson Locksmiths’ expertise and range of services, aiming to capture the attention of users searching for locksmith services in their area. By highlighting key selling points and offering enticing calls-to-action, we aimed to drive engagement and increase the likelihood of conversions.

Our team closely monitored the performance of Emmerson Locksmiths’ Google Ads campaigns, analysing key metrics to optimise performance and maximise ROI. We made data-driven adjustments to targeting, ad copy, and bidding strategies to ensure that Emmerson Locksmiths’ ads were reaching the right audience at the right time.

Overall, our strategic approach focused on delivering measurable results for Emmerson Locksmiths, with a goal of increasing their online visibility, attracting more potential customers, and ultimately, driving business growth.

The Results

Our strategic approach focused on maximizing their online visibility and driving targeted traffic to their website, ultimately leading to measurable results.

Since inception, in the last three months alone, our ads have generated over 115 conversions for Emmerson Locksmiths, with an impressive conversion rate of 28%. This significant increase in conversions demonstrates the effectiveness of our campaign in reaching and engaging with potential customers searching for locksmith services.

Overall, our partnership with Emmerson Locksmiths has been a success, with our tailored Google Ads campaign delivering tangible results that have helped them achieve their business goals. We look forward to continuing our partnership and further enhancing Emmerson Locksmiths’ online presence and business success.


Conversion Rate

Address: 208/45 Brisbane Road, Mooloolaba, QLD 4557

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