Cycling past competitors in SERPs

To achieve the remarkable improvements in organic traffic metrics witnessed by Cycle Bar, our digital marketing agency implemented a comprehensive SEO strategy tailored to their specific needs and objectives. This strategy was built on four key pillars.

Firstly, we conducted a thorough analysis of Cycle Bar’s current online presence, including its website structure, content quality, and keyword performance. This analysis helped us identify areas for improvement and develop a customised strategy to enhance their visibility in search engine results.

Next, we conducted extensive keyword research to identify relevant non-branded and geo-modified keywords that aligned with Cycle Bar’s offerings and target audience. These keywords were strategically integrated into their website’s content, including landing pages, blog posts, and meta tags, to optimise for search engine algorithms and improve organic visibility.

We also worked closely with Cycle Bar to optimise their existing content for search engines and user experience. This involved improving the quality and relevance of their content, as well as creating new, informative, and engaging content that addressed user intent and provided valuable insights into cycling classes, fitness tips, and industry trends.

Finally, we conducted a thorough technical audit of Cycle Bar’s website to identify and address any issues that could hinder search engine crawling and indexing. This included optimising site speed, improving mobile responsiveness, fixing crawl errors, and implementing structured data markup to enhance the website’s appearance in search results.