Cycling past competitors in SERPs

Industry

Services

Campaign Timeframe

12 Month SEO Campaign
Cyclebar SEO Case Study by Digital Nomads HQ

Introduction

Cycle Bar, a well-known fitness studio with multiple locations, provides a diverse range of cycling classes suitable for all fitness levels. Realising the importance of a strong online presence, Cycle Bar partnered with our digital marketing agency to enhance its visibility and tap into new opportunities for traffic and conversions.

The Brief

Their primary objective was to enhance their visibility and search engine rankings for non-branded relevant keywords and geo-modified keywords. By achieving higher positions in search engine results pages (SERPs), Cycle Bar aimed to broaden its audience reach and attract more potential customers interested in fitness classes.

The Strategy

To achieve the remarkable improvements in organic traffic metrics witnessed by Cycle Bar, our digital marketing agency implemented a comprehensive SEO strategy tailored to their specific needs and objectives. This strategy was built on four key pillars.

Firstly, we conducted a thorough analysis of Cycle Bar’s current online presence, including its website structure, content quality, and keyword performance. This analysis helped us identify areas for improvement and develop a customised strategy to enhance their visibility in search engine results.

Next, we conducted extensive keyword research to identify relevant non-branded and geo-modified keywords that aligned with Cycle Bar’s offerings and target audience. These keywords were strategically integrated into their website’s content, including landing pages, blog posts, and meta tags, to optimise for search engine algorithms and improve organic visibility.

We also worked closely with Cycle Bar to optimise their existing content for search engines and user experience. This involved improving the quality and relevance of their content, as well as creating new, informative, and engaging content that addressed user intent and provided valuable insights into cycling classes, fitness tips, and industry trends.

Finally, we conducted a thorough technical audit of Cycle Bar’s website to identify and address any issues that could hinder search engine crawling and indexing. This included optimising site speed, improving mobile responsiveness, fixing crawl errors, and implementing structured data markup to enhance the website’s appearance in search results.

The Results

Our comprehensive SEO strategy was instrumental in enhancing Cycle Bar’s online visibility, making their website more prominent and accessible to potential customers searching for fitness options. Additionally, our efforts led to increased user engagement, indicating that visitors were more interested in and involved with Cycle Bar’s offerings. These positive outcomes highlight the value of our customised approach, showing that it effectively addressed Cycle Bar’s specific needs and goals, ultimately delivering tangible benefits in terms of online presence and customer engagement.

124%

Increase in Organic Traffic

162.9%

Increase in Total Keywords

250%

Increase in Top 3 Ranking Keywords

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