Reforming Online Visibility



Campaign Timeframe

12 Month SEO Campaign
Club Pilates SEO Case Study by Digital Nomads HQ


Club Pilates, a well-established fitness studio with multiple locations worldwide, provides a diverse range of Pilates classes suitable for all fitness levels.

The Brief

Recognising the importance of a strong online presence, Club Pilates partnered with our Digital Nomads HQ to enhance its visibility and tap into new opportunities for traffic and conversions in Australia. Their main objective was to enhance their rankings for relevant non-branded keywords and geo-modified keywords, to achieve higher positions in search engine results pages (SERPs) and reach a wider audience.

The Strategy

To achieve significant improvements in organic traffic metrics for Club Pilates, our team implemented a comprehensive SEO strategy tailored to their specific needs and objectives. Our approach involved several key steps:

  • Initial Analysis: We began by conducting a thorough analysis of Club Pilates’ current online presence, including its website structure, content quality, and keyword performance. This analysis helped us identify areas for improvement and develop a customised strategy to enhance their visibility in search engine results.
  • Keyword Research and Optimisation: Our team conducted extensive keyword research to identify relevant non-branded and geo-modified keywords that aligned with Club Pilates’ offerings and target audience. These keywords were strategically integrated into their website’s content, including landing pages, blog posts, and meta tags, to optimise for search engine algorithms and improve organic visibility.
  • Content Optimisation and Creation: We worked closely with Club Pilates to optimise their existing content for search engines and user experience. This involved improving the quality and relevance of their content, as well as creating new, informative, and engaging content that addressed user intent and provided valuable insights into Pilates classes, fitness tips, and industry trends.
  • Technical SEO Enhancements: Our team conducted a thorough technical audit of Club Pilates’ website to identify and address any issues that could hinder search engine crawling and indexing. This included optimising site speed, improving mobile responsiveness, fixing crawl errors, and implementing structured data markup to enhance the website’s appearance in search results.

Throughout the process, we focused on delivering results that would improve Club Pilates’ online visibility and user engagement, ensuring that our strategies were aligned with their goals and tailored to their specific needs.


The Results

DNHQ’s tailored SEO strategy for Club Pilates led to significant improvements in their organic traffic metrics. The website saw a notable increase in new users, engaged sessions, and engagement rate, reflecting the success of our approach in enhancing their online visibility and user engagement.72

The team at Digital Nomads are great to work with. Jacob who is handling our SEO and Todd who is handling our Facebook Ads are very hands on and offer great guidance during our meetings.
We really appreciate all their hard work on our accounts! Keep up the great work guys!

- Dakota Jones


Increase In Top 3 Ranking Keywords


Increase In Organic Traffic


Increase In Top 10 Ranking Keywords

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