Building Success: A Case Study on BeSafe Inspections' SEO Journey

Industry

Services

Campaign Timeframe

6 Month SEO Campaign
BeSafe Inspection SEO and Paid Media Case Study by Digital Nomads HQ

Introduction

BeSafe Inspections are a distinguished building inspection and reporting service in Sydney. The team comprises accredited building consultants, seasoned builders, pest and termite specialists, and fully-qualified strata and pool inspectors, offering clients with comprehensive written reports and invaluable advice, ensuring a thorough understanding of a property’s condition.

The Brief

After the successful launch of their new website, BeSafe identified a crucial need to enhance their online presence and regain lost rankings.  With a comprehensive range of services available, BeSafe’s goal was to ensure that their newly launched website would be easily discoverable by individuals actively searching for top-notch building inspection solutions. 

Recognising the significance of effective keyword performance in driving organic traffic and improving search engine rankings, they sought the expertise of Digital Nomads to maximise the impact of their digital footprint. 

The Strategy

At Digital Nomads, our SEO strategy took on a multi-faceted approach, addressing technical components and content creation to optimise the website’s performance and strategically position BeSafe for competitive rankings. 

SEO Titles & Meta Descriptions 

Crafting compelling SEO titles and meta descriptions was a key element of our strategy. Each page was optimised to include relevant keywords, that were relevant to users while aligning with search engine algorithms. This approach aimed to improve click-through rates and enhance the overall user experience. 

Internal Linking Structure 

A strategic internal linking structure was designed and implemented to maximise the flow of authority throughout the website. By connecting relevant pages, we aimed to strengthen the overall site architecture, boosting the visibility of key pages and improving their chances of ranking for high-volume terms. 

Geo-Modified Page Creation 

As a local business, we developed a number of geo-modified pages targeting high-volume location terms for various services. These pages were crafted to cater specifically to the Sydney market, ensuring that BeSafe Inspections would prominently appear in local search results. 

Comprehensive External Link Building 

Lastly, to establish BeSafe Inspections as a leading voice in their industry, we executed a comprehensive external link-building strategy. This involved securing high-quality backlinks from reputable sources relevant to the building inspection and real estate sector.  

The Results

In just three months, the impact of Digital Nomads HQ’s strategic SEO efforts for BeSafe Inspections has been nothing short of remarkable, with tangible results across a number of key performance metrics. 

Our tailored approach to SEO has led to a significant increase in organic sessions with a growing online audience actively seeking BeSafe’s premium services. Similarly, establishing BeSafe as a trusted source in the building inspection industry with ongoing external link-building strategies, has translated into users directly navigating to the site. 

One key area of success can be seen in the number of terms ranking higher in the Search Engine Results Pages (SERPs). BeSafe Inspections is now positioned more prominently for relevant and high-volume keywords, ensuring visibility to the right audience. 

150%

Increase in Organic Keywords

23%

Increase in CTR (Click through rate)

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