Increase your website traffic?
Written by: Benjamin Paine
Managing Director at Digital Nomads HQ
Why trust Digital Nomads HQ?
Digital Nomads HQ is continually recognised as a leading agency & industry "thought-leader" in the digital marketing segment. Known for our expert insight, industry data, and new innovative finding within the Digital Marketing industry. Our agency is frequently cited as a trusted source of credible marketing information, demonstrating the value and impact of our work in shaping industry standards and practices.
How Much Does Website Development Cost In Australia?
However, The cost of a website depending’s on some very key factors, such as;
• Experience & expertise
• Quality & design
• SEO (Included or not)
• E-commerce functionalities
• Integrations with APIs, Webhooks or CRMS
& any additional custom functions.
E-commerce Web design & develop generally is more expensive and ranges between $8,000 to $20,000+
Web Design Costs Broken Down
As mentioned above the average pricing ranges between $5,000 to $10,000…
However, lets break down the costs by page and development requirement for better insight for your business.
The most common website categories are;
Brochure or Portfolio Websites WordPress (6-10 pages)
SMB or Large Business WordPress Websites (10-25+ pages)
eCommerce Websites, WooCommerce & Shopify
Custom Websites (Bespoke design – 6-10 pages)
Let’s break down the requirements for each and the costs generally attributed to developing a website in each category.
Web Design Cost Calculator
Cost for a Brochure or Portfolio Website
These are generally suitable for small. Business owners and start ups, generally creative a website with 6-10 pages of content surrounding, services, about us pages, contact information and a general overview of the business.
Pricing on this can vary depending on the CMS being leveraged (wix, squarespace, WordPress etc).
Simple drag and drop builders such as squarespace or wix will cost less to develop as the development time required is substantially less time than in a WordPress or Webflow development.
Pricing for Brochure & Portfolio Websites
1- 3 Page Brochure Website in WordPress- $2997 to $5997
6 – 10 Page Brochure Website in WordPress – $5997 to $8997
The pricing would vary on whether a template is being utilised within the design and development or whether a full custom design is being tailored for the business.
Cost for a Small Business Website or Large Company Website
Small business websites and large companies or corporation sites are generally built in WordPress or a Headless CMS. These websites are built with scale in mind, along with user navigation, conversions and the leveraging of the website as a sales tool.
Website can often have several integrations requirements with larger business, these are commonly CRM integrations, connections with financial platforms and invoicing, booking systems etc.
All of these effects the cost of the development and time required in development.
Along with integrations, companies will look at ensuring their website is optimised from the foundation for SEO… ensuring that the website will capitalise in organic traffic and SERPs upon completion.
Let break down the costs of SMB websites and Large or Enterprise website costs;
Pricing for SMB websites & large Websites
10 – 15 Page Small Business Website in WordPress – $9997 to $14,997
15 – 25 Page Website in WordPress – $14,997 to $24,997+
The pricing would vary on whether a template is being utilised within the design and development or whether a full custom design is being tailored for the business. Additionally, custom API integrations would be additional costs and generally aren’t included in agency’s or freelancers’ general web design packages.
Cost for an eCommerce Website
eCommerce Websites (WooCommerce & Shopify Websites) are generally higher than standard brochure and small business websites due to the complexities in the development and integrations.
There are additional components within an ecommerce website requiring attention such as;
- Category pages
- Product pages
- Check out processes & payment gateways
- Shipping integrations
- Discount systems or coupons
- Product review systems
All of which requires both setup and design to bring it in line with the visual design and style of the website. This being a time consuming process brings additional costs and fees to be reflected in the overall project.
Pricing for eCommerce websites
Small eCommerce Website in WooCommerce or Shopify – $8997 to $14,997
Large eCommerce Website in WooCommerce or Shopify – $19,997 to $39,997+
Pricing would vary depending on whether a template is being utilised within the design and development or whether a full custom design is being tailored for the business. Additional fees and costs can differ in this segment, with some web designers including coupon code setup and review management systems within the web design packages.
Custom Websites or Agency CMS (Bespoke design – 6-10 pages)
Custom websites is a broad segment for web design. Whether it’s a headless CMS being used or a custom website being developed within WordPress, this will effect the cost.
Custom websites or CMS’s that are tied to agencies can often be cheaper in their costs as they are often replicated websites from a freelancer or agencies theme database.
A key point to be across with custom development is the ongoing ability to work within the website and the potential ongoing requirement from the agency or freelancer that is responsible for the original development. In our agency we often see businesses come to us with a “custom” designed website that is essentially tied to the original agency responsible for the development.
This means that any ongoing work or development requires the original developer or agency to complete (not great for your pocket long term…)
Pricing for custom websites
6-10 Page Custom Website in Agency CMS or Custom CMS – $4997 to $8,997
The pricing would vary on whether a template is being utilised within the design and development or whether a full custom design is being tailored for the business.
Remember: These websites are generally the cheapest up front cost for a small business… yet are often more expensive in the long term, restrictive and chained to a developer or agency.
Web Development Cost Factors
So, with the summaries of each category and website scale and size outlined above, what else can effect the cost of a web design project… and by how much?
Let’s look at some of the most common additional web development features asked for in our agency and commonly within Australia. We will then break down each by development time and requirement so you can better prepare for the investment in your next website.
SEO Foundation Cost
Implementing a strong SEO foundation in your new website for many web packages is an additional cost, often this is due to the agency potentially not having the ability to complete this in-house and having to outsource the SEO strategy.
Cost for SEO foundation: $150 – $300 per page
LMS Cost
LMS or learning management systems are a common integration within the education sector, training and now even the health and fitness space. These are the systems to give a website the ability to sell and deliver courses online through a training platform, course distribution and user management system.
Cost for an LMS in a website: $2,997 to $6,997+
LMS costs depend heavily on the scale of the system, whether your having a single course or whether your creating 10-20+ courses with multiple steps, videos and gamification… all of which will have an impact on that cost.
CRM Integrations Cost
Integrating your website with a CRM is an incredible time saver and often is worth every penny in the investment. Whether it’s a simple connection to connect forms to your CRM database or more advanced connections such as sales mapping or service form mapping… it can have an incredible impact on time in any business.
CRM integration cost for a website
Simple CRM connections with (HubSpot, Active Campaign or Mailchimp): $497 to $1997
Advanced CRM connections (Salesforce, HubSpot etc): $2997 to $5997
Website Stock Inventory Management Cost
Stock management and inventory management systems can be advanced. Whether its comprehensive database access to be pulled to the websites front end or ensuring stock from both online and brick and mortar align, these systems can require extensive development hours to get right.
Cost to integrate an inventory management system to a website: $4997 to $9997+
Custom Forms & Live Chats Cost
Custom forms and multistep forms are a fantastic sales tool or acquisition tool in websites. Whether your looking for advanced forms for advanced product filtering or complex forms for additional user information, these forms take additional time in both developing custom conditions, field mapping and visual design to be in line with your website.
Along with forms, businesses often expand into live chat solutions to obtain information or assist users in site navigation.
Cost for Custom Forms & Cost for live chat integrations
Custom forms: $497 to $2997
Website Live Chat: $997 to $4997 (Advanced Chat bot solutions)
Ongoing Content Creation
Content creation for a website can set it apart from your competitors, especially when your looking to improve your organic rankings.
Content creation for websites cost: $150 – $250 per hour.
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