Looking for a PR Agency in Australia?
A strong public relations strategy can be the difference between a brand that gets noticed and one that gets overlooked. Whether you’re navigating a crisis, launching a new product, or building long-term brand awareness, the right PR agency brings media expertise, strategic thinking, and established relationships that are difficult to replicate in-house.
As a marketing agency ourselves, we understand how critical it is to find the right PR partner. That’s why we’ve put together this comprehensive list of the best PR firms across Australia’s major cities.
We’ve hand-picked each agency based on their industry reputation, client reviews, and demonstrated expertise to help you find the ideal match for your business goals.
Take a look at each agency’s specialisations, notable clients, and services to ensure you’re filtering correctly for the best fit.
TLDR: Here's a quick snapshot of the 14 best PR firms across Australia to help you find the right fit:
Sydney: Thrive PR + Communications is the largest family-owned, female-run independent PR firm in Australia and New Zealand, with 95+ staff across six offices. The Ideas Suite brings nearly two decades of journalist-founded methodology across Sydney, Melbourne and Brisbane.
Melbourne: MediaCast is an award-winning integrated communications leader known for campaigns reaching 61.8 million impressions. ICON Agency operates across four cities with 90+ staff and multiple Agency of the Year wins.
Brisbane: Elevate Communication is a strategic communications agency working with premium Australian brands out of East Brisbane. Cole Lawson Communications has specialised in communication strategy and crisis management since 2004.
Perth: Profile Media brings former journalist expertise across four offices nationally, delivering over 1,000 media opportunities in 2024. Ethos Media is a values-driven boutique agency founded by former ABC journalist Peter Kapsanis.
Adelaide: Roam Generation delivers global PR from Adelaide, with campaigns reaching 4.18 billion people and coverage in The New York Times, CNN and BBC. Magnetic Alliance has added AUD 2.71 billion to client bottom lines since 2011.
Geelong: StratHouse is Geelong’s premier communications consultancy, with two decades of brand marketing experience and over $3 billion in property development communications under their belt.
Canberra: CMAX Advisory is a full-service government relations and strategic communications firm with national reach across four cities. Zotts and Co is a boutique agency specialising in PR and digital content for businesses and government departments.
Newcastle: Good Talent Media leverages ex-journalist expertise to serve 300+ organisations across the Hunter region and beyond.
PR Agency in Sydney
Sydney PR
The city’s PR market is split into many specialised boutique agencies that each focus on specific services. Big names like WPP Australia and Omnicom Australia still play a major role, but independent firms have grown rapidly by focusing on specific industries.
Key Services and Specialties
Sydney’s PR firms have adapted well to what clients just need today. They offer these services:
- Strategic Communications and Crisis Management
- Digital PR and Social
- Media Integration
- Corporate Communications
- Consumer Brand Management
- Influencer Relations
- Content Creation
Notable Clients and Achievements
Sydney’s leading firms have reached some impressive milestones. Ogilvy PR generated revenue of AUD 36.70 million in 2022, working with top clients like Microsoft, Atlassian, and American Express. Sling & Stone shows what boutique agencies can achieve. Their team of 90 people has grown consistently year after year, serving world-class clients across four countries.
Sydney’s PR sector keeps moving forward. Firms now utilise evidence-based campaigns and integrate advanced technology. Social media disrupts traditional consumer PR services, which pushes agencies to create more innovative solutions.
1. Thrive PR + Communications Sydney
Overview
Founder and CEO Leilani Abels leads Thrive, making it the preferred choice for global powerhouses and local changemakers alike.
With a team of 95+ professionals across six offices in Australia and New Zealand, Thrive has grown into the largest family-owned, female-run independent PR firm in the region.
The company’s executive leadership team includes Clare Basire as Managing Director of the Sydney office, strengthening their strategic direction and fuelling continued growth. Their unique proposition – Excess Earned Attention – focuses on delivering outsized media outcomes that go well beyond paid placements, ensuring clients receive maximum visibility and impact.
Core PR Services
- Corporate communications and crisis management strategies
- PR campaigns and content that spark interest
- Digital and social media solutions
- Brand storytelling through influencer partnerships
- Programs to build corporate culture and internal communications
Industry Focus and Expertise
Thrive’s unique “corp-sumer” approach sets them apart by connecting corporate communications with consumer engagement. The team excels in financial services, technology, and automotive sectors. They also deliver strong results in sport, gaming, travel, and F&B industries.
The company showed exceptional skill in handling some of Australia’s most challenging PR situations. Their crisis communications experts prepare C-suite executives for complex assignments effectively.
thrive60, their innovative content hub, reflects their proactive approach to industry trends. The hub provides everything from product demonstrations to podcast production capabilities.
2. The Ideas Suite Sydney
Overview
The Ideas Suite started in Sydney’s Eastern Suburbs and grew from a boutique agency into one of Australia’s most state-of-the-art PR powerhouses.
Company Background
Julia Nekich, a former journalist and editor, founded The Ideas Suite in 2007. The agency developed a unique PR methodology that stands out in the Australian market. Their team expanded to Sydney, Melbourne, and Brisbane while staying true to their customized service approach. Clients get support through a three-tier system that includes direct oversight from the founder.
Strategic Excellence: Their methodology, perfected over 15 years, combines tailored asset briefs with innovative story development processes. The result? Campaigns that consistently exceed client expectations in the competitive Australian marketplace.
PR Capabilities
- Strategic media relations and content development
- Social media management and influencer engagement
- Crisis communication and issues management
- Partnership development and stakeholder engagement
- Content creation and copywriting
Client Success Stories
PR Agency in Melbourne
Melbourne PR
The Numbers Speak Volumes: Melbourne’s PR powerhouses generated AUD 1016.47 million in revenue during 2023-24, showcasing extraordinary stability amidst market fluctuations. Think PR budgets get cut first? Think again. Melbourne’s agencies prove their worth as essential business partners, not optional services.
Key Market Segments
Strategic excellence drives Melbourne’s PR growth across diverse specialties:
- Corporate Communications and Crisis Management
- Digital PR and Social Media Strategy
- Public Affairs and Government Relations
- Brand Storytelling and Content Creation
- Stakeholder Engagement
Industry Trends
Ready to discover what sets Melbourne’s PR landscape apart? Data-driven strategies now dominate the scene, with agencies leveraging sophisticated analytics to demonstrate concrete ROI. The clever convergence of PR and advertising creates powerful integrated solutions for Australian businesses.
Digital Transformation Takes Centre Stage: Melbourne’s PR professionals adapted brilliantly to post-pandemic realities. Strategic communications, particularly crisis management and stakeholder relations, saw unprecedented demand. The shift to hybrid delivery models sparked innovation in client collaboration – a true Melbourne success story.
1. MediaCast Melbourne
Overview
MediaCast exemplifies Melbourne’s innovative PR spirit. Since 2015, this powerhouse has transformed from boutique beginnings into an award-winning integrated communications leader, setting new benchmarks for Australian PR excellence.
Agency Profile
Numbers That Matter: MediaCast commands attention with campaigns reaching 61.8 million impressions nationwide. Their strategic position at the intersection of PR, social media, and digital communications delivers exceptional outcomes for Australia’s most demanding brands.
Strategic Excellence: Every campaign undergoes rigorous research and planning, ensuring maximum impact across television, print, and digital platforms. This methodical approach demonstrates MediaCast’s mastery of Australia’s modern media landscape.
Strategic Communications Approach
- Content-driven campaign development
- Strategic reputation management
- Cross-platform storytelling
- Market preparation and product launches
- Thought leadership development
Areas of Excellence
Proven Performance: MediaCast’s track record speaks volumes:
200+ media coverage pieces secured in single initiatives
Strategic communications reaching 63.8 million Australians
Golden Target Award winner for ‘Best Small Budget Campaign’
Looking for specialists in health awareness, charitable initiatives, or corporate communications? MediaCast’s creative solutions consistently surpass client expectations. Their responsive, innovative approach keeps them at the forefront of Melbourne’s competitive PR landscape.
2. ICON Agency
Overview
ICON Agency exemplifies Melbourne’s dynamic PR landscape. Since its inception, this powerhouse has evolved into an award-winning integrated communications leader, setting new standards for Australian PR excellence across multiple cities.
Agency Profile
Numbers That Matter: ICON Agency commands attention with its presence in Melbourne, Sydney, Brisbane, and Canberra. Their strategic position at the intersection of PR, digital, and creative services delivers exceptional outcomes for Australia’s most demanding brands and government entities.
Strategic Communications Approach
- Integrated public relations
- Social media strategy
- Digital content creation
- Media strategies
- Creative services
Areas of Excellence
Proven Performance: ICON’s track record speaks volumes:
Multiple agency of the year awards, both nationally and globally
Expertise in serving global behemoths, Australian success stories, and government clients
Recognised for raising profiles and changing perceptions and behaviours
PR Agency in Brisbane
Brisbane PR
Innovation Meets Growth: Brisbane’s PR revolution is fueled by a thriving business ecosystem, with approximately 139,000 registered businesses as of 2022-23. This dynamic environment fosters a unique blend of local insight and global ambition, reshaping the communications landscape in Southeast Queensland.
Market Position
Brisbane’s PR powerhouses deliver excellence across critical areas:
- Strategic brand management and positioning
- Digital PR and social media integration
- Crisis communications
- Government relations and public affairs
- Community engagement and corporate social responsibility
1. Elevate Communication
Overview
Elevate Communication is a strategic communication and public relations agency based in East Brisbane, Queensland.
Services
- Strategic communications
- Media relations
- Digital media management
- Corporate communications
- Brand growth strategies
Achievements
2. Cole Lawson Communications
Overview
Services
- Communication strategy development
- Media relations
- Reputation and crisis management
- Media training
- Strategic PR campaigns
- Aviation PR and communication
- Public affairs
Experience
- Won four awards at the 2020 Public Relations Institute of Australia’s (PRIA) Golden Target Awards, including two gold national awards for excellence
- Received the “platinum” trophy for excellence in measurement and evaluation
- Successfully managed a merger campaign for bcu credit union, achieving a 29% voter turnout with 86.9% supporting the merger
- Named Queensland’s PR Consultancy of the Year (year not specified in the search results)
- Acquired digital and design agency Ruby6 in February 2020, expanding their service offerings
- Founder Margaret Lawson was named a PRIA fellow in recognition of two decades of excellence in public relations
PR Agency in Perth
Perth PR
Perth’s PR landscape tells a compelling growth story. The Western Australian capital emerges as a powerhouse of innovative communications, riding the wave of 6.1% population growth between 2020 and 2023.
Perth PR Market Analysis
Local Excellence Meets Global Standards: Perth’s boutique specialists dominate the market with laser-focused communication strategies. The Perth Collective PR leads the boutique segment, while NRC Agency draws on 27 years of entertainment PR expertise, serving WA’s thriving film and television industry since 1996.
Industry Specializations
Perth’s PR powerhouses excel across strategic sectors:
Fashion and luxury brand communications
Hotel and resort publicity
Entertainment and media relations
Corporate communications
Digital and social media strategy
Growth Trends
Ready to discover Perth’s PR revolution? The numbers paint an impressive picture:
The Perth Collective PR achieved 100,000 website views in just 12 months
Client success includes 10,000+ Instagram followers gained within two years
Digital engagement metrics show unprecedented growth across the sector
Market Evolution: Perth’s economic resurgence and population boom create fresh opportunities for strategic communications specialists. Looking for crisis management expertise or digital strategy innovation? Perth’s agencies continue expanding their service offerings to meet Western Australia’s evolving business needs.
1. Profile Media Perth
Overview
Profile Media redefines strategic PR through authentic storytelling. Their team of former journalists brings newsroom expertise to Western Australia’s most innovative businesses, delivering communications that cut through the noise.
Agency Background
Journalism Meets Strategy: Profile Media’s founding mission – elevating stories that inspire and engage – drives their remarkable success across Australia. Their powerhouse team maintains full-time presence across Perth, Sydney, Brisbane, and the Gold Coast, delivering national reach with local expertise.
Communications Strategy
- Media publicity and training
- Crisis communications planning
- Social media content management
- Video production and newsletters
- Award submissions and capability statements
Notable Campaigns
Success Stories That Matter:
Transformed EES Shipping’s corporate narrative beyond traditional industry boundaries
Pioneered four-day week implementation story, capturing national media attention
Launched Bullseye Optometry’s Sensory Clinic with strategic local media engagement
Looking for PR specialists who understand Perth’s unique business landscape? Profile Media’s campaigns demonstrate their ability to leverage local media relationships while delivering national impact. Their strategic approach turns complex industry stories into compelling narratives that resonate with Western Australian audiences.
2. Ethos Media Perth
Overview
Ethical storytelling powers Western Australia’s most authentic PR firm. Ethos Media, nestled in Perth’s bustling business district, transforms corporate narratives through values-driven communications strategies.
Company Philosophy
Journalistic Excellence Meets Strategic PR: Former ABC journalist Peter Kapsanis founded Ethos Media with a revolutionary vision – “unearthing the value in your story.” This unique approach marries seasoned media expertise with contemporary communications strategies, delivering compelling narratives for Australia’s dynamic business landscape.
Service Excellence
- Strategic message development and speech writing
- Crisis communications planning
- Media training and coaching
- Podcast and video production
- Government relations
Client Testimonials
Success stories showcase Ethos Media’s strategic impact:
Liquor Stores Association of Western Australia reached “unchartered territory” in brand visibility
Small Caps experienced breakthrough storytelling success
Resources sector leaders trust Ethos for complex industry communications
Looking for Perth’s most methodical approach to PR? Ethos Media combines deep industry networks with strategic storytelling expertise, earning their reputation as Western Australia’s boutique PR powerhouse.
PR Agency in Adelaide
Adelaide PR
South Australia’s capital commands attention in Australia’s communications landscape. Adelaide’s PR sector employs 18.0% of the state’s workforce, demonstrating remarkable sophistication in both traditional and digital services.
Adelaide PR Sector Overview
Three Decades of Excellence: Hughes Public Relations leads Adelaide’s PR evolution, serving 50+ organisations across finance, infrastructure, and agriculture. Looking for proof of Adelaide’s PR prowess? The city’s agencies consistently demonstrate remarkable adaptability while nurturing lasting client partnerships.
Market Opportunities
Adelaide’s PR powerhouses excel across strategic growth sectors:
Crisis management and reputation protection
Digital transformation services
Corporate communications
Community engagement
Media training and development
Think Adelaide lacks sophisticated PR services? Think again. The city’s evolution creates unique opportunities for specialised communications, particularly benefiting South Australia’s education providers and not-for-profit organisations.
Industry Developments
Digital Innovation Meets Traditional Excellence: Since 1978, firms like Michels Warren have pioneered Adelaide’s digital PR revolution. Traditional media expertise combines seamlessly with cutting-edge social strategy, creating powerful integrated solutions for South Australian businesses.
Strategic Evolution: Adelaide’s PR landscape showcases growing sophistication through:
Specialized training divisions
Advanced graphic design capabilities
Integrated communications services
The result? A dynamic PR sector perfectly positioned to serve Australia’s evolving business needs.
1. Roam Generation Adelaide
Overview
Two Decades of Excellence: Roam Generation’s 20-year communications legacy transforms brands across travel, adventure, and lifestyle sectors. Their comprehensive expertise delivers:
Agency Expertise
- Strategic communications and crisis management
- Global media relations and storytelling
- Digital PR and content creation
- Brand development and positioning
- Sustainable travel promotion
Strategic Approach
Global Vision, Local Impact: Roam Generation’s distinctive “global-first” strategy proves particularly powerful in Australian and American markets. Their innovative blend of traditional excellence and digital solutions creates compelling narratives that transcend geographical boundaries.
Success Stories
Global Reach, Measurable Results:
Crisis communications mastery during SubMerge Titan submersible tragedy
Coverage secured across The New York Times, CNN, and BBC
Campaigns reaching 4.18 billion people worldwide
Average domain authority of 67 across placements
282 media pieces secured for Adventures in Good Company
Want proof that Australian PR expertise travels? Roam Generation’s remarkable journey from Adelaide to international waters demonstrates the boundless potential of strategic communications done right.
2. Magnetic Alliance Adelaide
Overview
Magnetic Alliance revolutionises Adelaide’s PR landscape with measurable impact. Since 2011, this powerhouse has transformed from ambitious startup to revenue catalyst, adding AUD 2.71B to client bottom lines.
Company Vision
Think triple-digit growth sounds impossible? Magnetic Alliance proves otherwise. Their first-class head office delivers extraordinary results through sustainable growth strategies, achieving an impressive 80.1% compound annual growth rate over eight years.
Success Philosophy: “In order for us to win – you must win” – this client-first approach drives every strategic decision.
PR Solutions
- Strategic communications and brand storytelling
- Crisis management and reputation building
- Digital PR and content creation
- Stakeholder engagement
- Corporate communications and culture development
Industry Impact
Results that speak volumes:
Strategic planning cost savings reaching thousands of dollars
80% client referral rate – testament to service excellence
Proven success across South Australia’s diverse business landscape
Ready to transform your communications strategy? Magnetic Alliance combines systematic implementation with relationship-focused delivery, creating lasting impact for Australian businesses.
PR Agency in Geelong
Geelong PR
Ready to discover Victoria’s fastest-growing PR hub? Geelong’s communications sector rides the wave of AUD 4.59 billion in regional development, creating unprecedented opportunities for strategic brand building.
Geelongs PR Sector:
Local Excellence, Global Impact: StratHouse leads Geelong’s PR revolution with two decades of brand marketing mastery. Think global expertise meets local insight – their strategic approach helps organisations navigate Victoria’s most dynamic market outside Melbourne.
Market Position
Geelong’s PR powerhouses deliver excellence across critical areas:
Strategic brand management and positioning
Stakeholder engagement and government relations
Digital PR and social media integration
Crisis communications
Community relations
Success Stories: The McCo Group exemplifies Geelong’s PR potential, expanding from Adelaide roots to earn the prestigious Public Relations Institute of Australia’s National Award through innovative communications strategies.
Growth Potential
Looking for Australia’s next communications powerhouse? Geelong’s trajectory tells a compelling story:
Population forecast: 400,000 by 2041
UNESCO ‘City of Design’ designation attracting innovative enterprises
Local expertise delivering results that metropolitan agencies can’t match
The secret to Geelong’s PR success? Deep understanding of Victoria’s regional dynamics combined with metropolitan-grade strategic capabilities. This unique positioning creates opportunities that savvy businesses can’t afford to ignore.
1. StratHouse Geelong
Overview
StratHouse stands as Geelong’s premier strategic communications consultancy. With two decades of experience marketing global brands and deep roots in Victoria’s fastest-growing region, this boutique powerhouse connects clients to the people that matter most.
Agency Overview and History
Local Expertise Meets Corporate Acumen: Co-founder and principal Karen Cartwright brings 16 years of corporate experience with multinationals Nestlé and Uncle Tobys, including ten years marketing global brands and six years managing public relations and sponsorships. Since establishing StratHouse in 2014, Karen has developed unmatched local connections across Geelong’s business, government, community and media landscapes. The consultancy’s experienced team includes former journalists, award-winning designers and specialist photographers — delivering end-to-end campaign execution from strategy through to launch.
Core PR Services
- Brand marketing and competitive positioning
- Public relations and media relations
- Stakeholder engagement and government relations
- Crisis communications and reputation management
- Event management and product launches
Industry Focus and Expertise
Property Development Powerhouse: StratHouse has managed communications and stakeholder engagement for Geelong property developments worth more than $3 billion, working with landmark projects including Warralily, Balmoral Quay, The Mercer, and The Village Warralily shopping centre.
Their expertise extends across corporate communications, infrastructure, health, and the not-for-profit sector.
Looking for a PR partner with genuine Geelong connections? StratHouse’s ability to open doors to leaders of business, government, community and media across the region delivers results that firms outside Victoria’s second city simply cannot match.
PR Agency in Canberra
Canberra PR
Ready to explore Australia’s capital of innovation and communication? Canberra’s PR sector is riding the wave of a thriving AUD 664.8 million industry, creating unparalleled opportunities for strategic brand building in the heart of national decision-making.
Canberra PR Landscape
Innovation Meets Influence: The Canberra Innovation Network’s Scale Up Hub leads the capital’s PR revolution, offering a dedicated space for start-ups and SMEs to collaborate and grow. This hub exemplifies Canberra’s commitment to nurturing an innovation ecosystem that’s reshaping the communications landscape.
Market Position
Canberra’s PR powerhouses deliver excellence across critical areas:
- Consumer PR services
- Business-to-business communications
- Crisis communications
- Public affairs and government relations
- Digital PR and social media integration
Success Stories: The public relations services industry in Australia, with Canberra as a key player, has shown resilience and growth. Despite volatile economic conditions, the sector has expanded at an annualised rate of 1.2% over the past five years, showcasing its adaptability and essential role in modern business strategy.
Growth Potential
Looking for Australia’s next communications powerhouse? Canberra’s trajectory tells a compelling story:
* Industry revenue projected to reach AUD 760.8 million by 2028-29
* Annualised growth rate of 2.7% forecast for the next five years
* Increasing demand driven by rising business confidence and government expenditure
The secret to Canberra’s PR success? A unique blend of public sector expertise, innovative start-up culture, and a deep understanding of national policy landscapes. This positioning creates opportunities that savvy businesses and communicators can’t afford to ignore.
Canberra’s PR industry isn’t just growing – it’s evolving. With the convergence of PR and advertising, and the increasing importance of digital channels, the capital is poised to lead the next wave of communications innovation. For businesses looking to make their mark on the national stage, Canberra offers a PR ecosystem that’s as dynamic as it is influential.
1. CMAX Advisory
Overview
Services
- Government Relations
- Corporate Strategy
- Issues Management
- Policy Communications
Achievements:
2. Zotts and Co
Overview
Services
- Communications Strategy
- Public Relations
- Social Media Management
- Digital Content Creation
- Event Management
- Media Relations
Achievements
- Executed award-winning PR campaigns for federal government initiatives
- Increased social media engagement by over 200% for multiple clients
- Successfully managed reputation recovery for high-profile political figures
- Organized and promoted large-scale events for national associations
- Developed and implemented innovative digital PR strategies for tech startups entering the Australian market
PR Agency in Newcastle
Newcastle PR
Numbers That Matter: Newcastle’s PR powerhouses drive remarkable results:
Cal Partners dominates professional services communications
Twist’s creative campaigns reach 61 million Australians annually
Strategic communications expertise expanding across NSW
Industry Focus
Newcastle’s PR specialists command attention across vital sectors:
Strategic marketing and corporate communications
Digital PR and social media management
Crisis communications and reputation management
Stakeholder engagement
Content creation and brand storytelling
Future Outlook
Think Newcastle’s just about coal exports? Think again. The city’s AUD 152.90 billion renewable energy investment creates unprecedented opportunities for strategic communications.
Green Energy Leadership: Newcastle Port’s transformation into Australia’s first hydrogen hub demands sophisticated PR expertise. Local powerhouse Persuasion PR leads the charge, managing complex stakeholder relationships during this historic transition.
Market Evolution: Hunter region PR firms demonstrate unique capabilities in:
Sustainable technology communications
Green hydrogen sector expertise
Infrastructure development messaging
Looking for PR partners who understand both traditional industry and future innovation? Newcastle’s specialists combine deep local knowledge with forward-thinking communications strategies.
1. Good Talent Media
Overview
Ready to discover how ex-journalists revolutionise Hunter region communications? Good Talent Media transforms Newcastle’s PR landscape through authentic storytelling that captures media attention and drives measurable results.
Agency Background
Strategic Excellence: Good Talent Media’s track record speaks volumes – 300 organisations trust their expertise to build and protect brand reputation. Their unique blend of newsroom experience and PR innovation delivers compelling narratives that resonate across Australian media channels.
PR Innovation
- Story creation workshops and monthly PR planning
- Proactive and reactive media pitching
- Coordinated media interview management
- Brand strategy development
- Integrated marketing campaigns
Success Metrics
Think compelling narratives drive business success? The numbers prove it:
Secured AUD 3.82 million government funding for Neighborhood Houses Australia
Transformed Fantastic Framing’s market presence through strategic storytelling
Ready to elevate your brand’s story? Good Talent Media’s proven approach transforms complex business challenges into compelling media narratives that capture attention and drive meaningful results across the Hunter region and beyond.
Frequently Asked Questions
How Did You Come Up With This List?
This list was created by evaluating PR agencies based on their expertise, client satisfaction, and proven results in the public relation field. We considered industry reputation, client reviews, and a track record of successful work with individuals across Australia.
