TF-IDF

What is TF-IDF?

TF-IDF (Term Frequency-Inverse Document Frequency) is a technique used in natural language processing and information retrieval to assess the importance of a word in relation to a document and a larger set of documents (corpus). It helps determine how relevant a particular term is to a given document compared to its relevance across other documents.

TF-IDF was first introduced in the 1970s by Karen Spärck Jones and Stephen Robertson at the University of Cambridge. They proposed using term frequency (TF) and inverse document frequency (IDF) to measure a term’s significance, setting the foundation for modern information retrieval methods.

The formula for TF-IDF is:

TF-IDF(term, document) = TF(term, document) x IDF(term)

  • Term Frequency (TF): How often a term appears in a specific document.
  • Inverse Document Frequency (IDF): A measure of how rare or common the term is across the entire document collection. It’s calculated as:

IDF(term) = log(N / DF(term))

Where:

  • N is the total number of documents in the corpus.
  • DF(term) is the number of documents containing the term.

A term’s TF-IDF score will be higher if it appears frequently in the document but is rare across other documents, indicating greater relevance.

Why is TF-IDF Important?

TF-IDF is important because it was one of the earliest and most influential techniques in information retrieval. It laid the groundwork for more advanced approaches used today, helping systems understand which terms in a document are most important relative to a search query.

Even today, TF-IDF remains useful in digital libraries, search engines, and databases for locating relevant documents.

FAQs

Is TF-IDF a Google Ranking Factor?

No, TF-IDF is not a direct ranking factor in Google’s search algorithm. Although TF-IDF played a role in early search engine methods, Google and other search engines now use more advanced techniques that provide deeper insights into relevance and context.

What Is the Difference Between BERT and TF-IDF?

BERT (Bidirectional Encoder Representations from Transformers) and TF-IDF are both techniques used in natural language processing (NLP), but they differ significantly in complexity and capability.

  • TF-IDF is a simple statistical method that calculates the relevance of a term in a document relative to a larger corpus. It focuses purely on term frequency and how rare a word is across multiple documents. TF-IDF doesn’t consider the context of the words and treats each word in isolation.
  • BERT, on the other hand, is a learning model developed by Google that understands the context of words in relation to the entire sentence. It uses transformers to process text bidirectionally, meaning it looks at the words before and after a given term to understand its meaning fully.

Ready to start marketing?

Digital Nomads HQ has worked with over 400+ businesses across Australia. From these, we have achieved over 130+ 5-star reviews.

DNHQ Team Member Annabelle

We'd love to hear from you...

Fill in your details below and one of our team members will be in touch.